An Online Publishers Association (OPA) study found that different types of readers treat online publications and their offline equivalents quite differently. The OPA broke audiences up into four types, revealing some interesting demographic differences. Half tended to use both types...
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A recent report from Forrester Research says the search war will be divided into three segments and that there will be no single winner. While Google enjoys market dominance, Forrester concluded that Microsoft and Yahoo will gain strength and that...
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Major U.S. search engines now face significant competition in the China market from popular, growing and profitable indigenous search engines like Baidu.com and Zhongsou.com. Recognizing the trend, Yahoo recently shelled out $120 million for 3721.com. CNET reports....
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Perhaps the biggest battle online media executives face is convincing upper management that the Internet is really worth the money and effort. In this iMediaConnection article, Neil Perry offers six tactics to make a powerfully positive argument for increased monetary...
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Ken Cassar will take over strategic analysis at Nielsen/NetRatings. Cassar was formerly a senior analyst at Jupiter Research and most recently head of strategic consulting for Modem Media. Internet Retailer reports....
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A study showed that when people in charge of IT and marketing at a company do not report directly to the board of directors, the spending in those categories can become a "black hole." Large irrational purchases and waste are...
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The recently proposed Maryland Spam Control Act won support from AOL, as it contains many of the measures found in neighboring Virginia's already-passed anti-spam law. Chief among the penalties proposed in the act is jail time for people using deceptive...
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Four of the largest Internet companies filed a massive Can-Spam suit against hundreds of alleged spammers today. The act indicates that the firms - normally quite competitive with one another - are finding spam an important enough enemy to marshal...
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Yahoo Maps will now overlay business locations on top of requested maps, if users choose to see where the local joints are for Food & Dining, Bars, Recreation & Entertainment, Community Services, Shopping & Services, Travel & Transportation and Financial...
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On TV, some networks refuse ads for commercial products if they feel the ads are not up to snuff. But the same standards don't apply to political advertising, which is generally given much more leeway. A recent incident involving complaints...
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