A new study from the Travel Industry Association of America reveals 35 million Americans have signed up with airline sites to receive special offers and that 10 million of those were compelled to take a trip they might not have...
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iMedia published an ode to behavioral targeting, written by Bill Grossman, CEO of Revenue Science, a company that sells behavioral targeting technology to sites selling advertising. The column holds that this form of advertising - where agencies exploit deep market...
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Some British news dailies, until recently, have been avoiding appearing online in a tiff with the media measurement company Audit Bureau of Circulation (ABC), who so far has refused to include online circulation in with the offline equivalent figures. But...
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In a very rare move, the U.S. Patent Office invalidated the Eolas patent that caused a half-billion-dollar judgment against Microsoft and forced the software giant to start to change its browser in ways that would be very interruptive of many...
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iMedia published the second of three installments of its Joe Cappo interview, a rollicking, critical view of traditional media and where its headed relative to the new stuff. (Hint: it's hot and firy)....
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A federal court upheld provisions the Do-Not-Call Registry rules that apply to charities. While the rules largely exempted charities, they do require the non-profits to abide by no-call requests and rules on abandoned calls, time restrictions, caller ID and other...
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A California lawyer used a provision of the Can-Spam Act to sue a web services company on behalf of his client, a web services company. The suit also names the defendents client firm, which produces Bob Villa's home improvement web...
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Back when Earthlink had the best creative running among all the Internet service providers, it decided to put the creative portion of the account up for review. Now, not long after, it is ending its relationship with Leo Burnett -...
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George Colony, CEO of Forrester Research thinks Google's hype exceeds its true value as a business. One of the primary factors he uses to determine value is site stickiness. But to get people to switch to a new search engine...
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How many online brand lift studies does it take to change the media plans of major marketers? Answer: still counting. Apparently, it doesn't matter how much brand lift you show a major agency or marketer. Nor does it seem to...
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Content remains forever available online through search engines, but otherwise smart people often forget that, saying things online that they would never say in person. A chat room transcript managed to nab a judge this past month, making racist comments...
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