XML Paid Inclusion and XML fed site data apparently don't mix at Ask Jeeves (Teoma), perhaps because the community-based linking doesn't show up in dynamically generated content. At the SES conference Paul Gardi, SVP of operations and strategic planning at...
continue reading »
Nielsen will add DVR usage to its program ratings in 2005, one year earlier than planned. The ratings service, which provides ratings that help programmers determine advertising rates, will count any program as viewed in a DVR household if it...
continue reading »
Mere hours after announcing its intention to legally challenge the FTC's Do Not Call Registry to the Supreme Court, the Direct Marketing Association turned tail and spilt for the hills, leaving the American Teleservices Association to go it alone. The...
continue reading »
A bill newly introduced to Congress would prevent list brokers - traditional and email - from trafficking in the addresses of children under the age of 16 without explicit opt-in permission from their parents. The bill is sponsored by Ron...
continue reading »
Search executives at a trade conference yesterday spoke of search engine customization and personalization as a key priority for their development efforts, in their ongoing fight for marketshare. Yahoo's Tim Cadogan told the Search Engine Strategies crowd that each point...
continue reading »
iMedia interviewed ad guru Joe Cappo, discussing with great detail and insight why the ad agency industry's manic gyrations of consolidation and brand extension aren't solving its real problems. Specifically, the structure lends itself to the use of one marketing...
continue reading »
Jim Meskauskas reveals in great detail the motivations behind the Lexus move to apportion ad budgets from TV to the web, showing how 70 to 80 percent of the luxury car buying audience uses the web to help make purchase...
continue reading »
In an effort to improve the seemingly random process of awarding patents - especially in view of some doozies seen in the Internet space - the U.S. House of Representatives voted through a bill that would allow the patent office...
continue reading »
Ask Jeeves is buying Interactive Search Holdings, the company that owns iWon and Excite for a reported $343 million. The purchase would more than double the traffic footprint of Ask Jeeves, which had about 680 million searches on its site...
continue reading »
Legal experts warn that the recently passed Can-Spam Act targets marketers as much as spammers, recognizing that catching the emailers is much harder than punishing the source of their revenues - typically marketers who turn a blind eye to the...
continue reading »
Mike Grehan points to the challenge in fighting search engine optimization spam, even in the most inappropriate places. The search spammers write robotic scripts that search out guestbooks and blog comment pages, then automatically spew out garbage copy with links...
continue reading »
