A month after dumping Google as the engine for its listings, Yahoo announced it would let advertisers pay for being guaranteed a position in its directory and search listings. Google always eschewed the practice, deeming it slightly deceptive and counter...
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Rich media firm CheckM8 is about to launch an ad server to compete with DoubleClick and 24/7. Many rich media firms were forced to create their own ad servers early on, lacking serving support from an oligarchy of commonly used...
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The Cellular Telecommunications and Internet Association reportedly plans to spend about $100 million in media. It initiated a review among four agencies to pick up the account, including Kirshenbaum Bond & Partners, BBDO, McCann-Erickson and Ogilvy & Mather. Judging from...
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Retailer REI reports that many of the customers who elect to buy online and pick up merchandise at the store also purchase unplanned items once they make it to the bricks and mortar facility. REI reports that about a third...
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Domain names are again selling for six figures, indicating much optimism among those willing to shell out hundreds of thousands of dollars for a catchy web address. One tracker of domain names said that the average domain resale price is...
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The recent DoubleClick Touchpoints survey shows the Internet to be a key element in the purchase decision process in seven out of ten product categories. While television plays a strong role building initial awareness for categories such as movies, personal...
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Yahoo will expand its search and directory results to include elements of richer media found on the web, including audio and video. Its plan calls for letting non-profits submit rich content for free and for other media producers to pay...
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