With the acquisition of business-targeted social networking site ZeroDegrees.com, InterActiveCorp (IAC) seems to believe there's actual business value to this social software craze. After all, IAC has so far acquired tried and true online businesses involving such features as revenues...
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Nielsen/Netratings and DoubleClick added their voices to the long line of research reports looking at last year's ad spending. The study reports a doubling in rich media ads, which accounted for 17 percent of all ads placed in 2003. Total...
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Derek Hewitt wrote a fairly comprehensive review of usable tactics for determining how much offline sales are being generated by online efforts. He touched on surveys, coupons, registrations, panel data and rebates, among other things. iMedia reports....
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Perhaps as an unintentional tie-in to the new FOX "Eden" reality series, ever-controversial jean maker Diesel just launched a new online campaign featuring sexy male and female models draping themselves invitingly over tree branches in a Garden of Eden. Aside...
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A U.K. spam filtering company released a report indicating that a majority of spam comes from the U.S. It pegged the U.S. as responsible for originating 57 percent of all unwanted business email, far ahead of #2 Canada (7 percent)...
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New contextual search company Quigo announced it received $5 million in venture funding in preparation for its April launch. The company will come out with a system that analyzes pages to determine the best use of keywords, titles and descriptions...
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Nielsen Media Research has estimated that overall usage of DVR technology is about 3.5 percent of U.S. TV households. However, new research by Ipsos-Insight claims that the figure is 5.8 percent, and a whopping 11.4 percent among satellite subscribers. The...
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Many newspapers are throwing subscriptions to the wind, asking instead for information from readers so that they can sell more and better-targeted advertising. Online circulation figures are exploding as a result, sometimes eclipsing the print versions of city papers. Wired...
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A Pew Internet & American Life study shows that as Internet use spreads, rural areas are being left behind. In 2003, barely more than half of rural residents reported having Internet access, compared with two thirds of city dwellers. In...
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Back when most online businesses were profligate spenders on network television, E*Trade ran an ad on the Super Bowl that stated, "Well, we just wasted $2 million bucks." That was in 2000, when the online brokerage spent $140 million on...
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