InterActiveCorp Buys Social Network, Creates Experimental Department

With the acquisition of business-targeted social networking site ZeroDegrees.com, InterActiveCorp (IAC) seems to believe there's actual business value...

Yet Another Study Confirms 2003 Ad Growth

Nielsen/Netratings and DoubleClick added their voices to the long line of research reports looking at last year's ad...

How to Measure Offline Sales

Derek Hewitt wrote a fairly comprehensive review of usable tactics for determining how much offline sales are being...

Diesel Launches Provocative 'Eden' Campaign

Perhaps as an unintentional tie-in to the new FOX "Eden" reality series, ever-controversial jean maker Diesel just launched...

U.K. Company Blames U.S. for Most Spam

A U.K. spam filtering company released a report indicating that a majority of spam comes from the U.S....

Quigo Gets VC Support in Challenging Search Market

New contextual search company Quigo announced it received $5 million in venture funding in preparation for its April...

DVR Use High Among Satellite Subscribers

Nielsen Media Research has estimated that overall usage of DVR technology is about 3.5 percent of U.S. TV...

Newspapers Go Free Online, Gain Circ, Ad Revenues

Many newspapers are throwing subscriptions to the wind, asking instead for information from readers so that they can...

Rural Residents Behind in Net Access

A Pew Internet & American Life study shows that as Internet use spreads, rural areas are being left...

E*Trade's Adspend Recovers to Bubble Levels

Back when most online businesses were profligate spenders on network television, E*Trade ran an ad on the Super...