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March 2004
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Yet Another Study Confirms 2003 Ad GrowthNielsen/Netratings and DoubleClick added their voices to the long line of research reports looking at last year's ad...How to Measure Offline SalesDerek Hewitt wrote a fairly comprehensive review of usable tactics for determining how much offline sales are being...Diesel Launches Provocative 'Eden' CampaignPerhaps as an unintentional tie-in to the new FOX "Eden" reality series, ever-controversial jean maker Diesel just launched...U.K. Company Blames U.S. for Most SpamA U.K. spam filtering company released a report indicating that a majority of spam comes from the U.S....Quigo Gets VC Support in Challenging Search MarketNew contextual search company Quigo announced it received $5 million in venture funding in preparation for its April...DVR Use High Among Satellite SubscribersNielsen Media Research has estimated that overall usage of DVR technology is about 3.5 percent of U.S. TV...Newspapers Go Free Online, Gain Circ, Ad RevenuesMany newspapers are throwing subscriptions to the wind, asking instead for information from readers so that they can...Rural Residents Behind in Net AccessA Pew Internet & American Life study shows that as Internet use spreads, rural areas are being left...E*Trade's Adspend Recovers to Bubble LevelsBack when most online businesses were profligate spenders on network television, E*Trade ran an ad on the Super...Free of Google, Yahoo Opts for Paid InclusionA month after dumping Google as the engine for its listings, Yahoo announced it would let advertisers pay...CheckM8 Launches Ad ServerRich media firm CheckM8 is about to launch an ad server to compete with DoubleClick and 24/7. Many...Wireless Group to Spend $100MM, Starts ReviewThe Cellular Telecommunications and Internet Association reportedly plans to spend about $100 million in media. It initiated a...In-Store Pickup Spawns Other SalesRetailer REI reports that many of the customers who elect to buy online and pick up merchandise at...Domain Name Market Getting Heady AgainDomain names are again selling for six figures, indicating much optimism among those willing to shell out hundreds...Study: Internet Important to Purchase DecisionThe recent DoubleClick Touchpoints survey shows the Internet to be a key element in the purchase decision process...Yahoo to Include Audio, Video in ResultsYahoo will expand its search and directory results to include elements of richer media found on the web,...Study: Half of Users Produce Online ContentA recent study from the Pew Internet & American Life Project found 44 percent of Internet users produce...Virgin Mobile Viral Ad Promotes 'Phone Accident'Seeded and tracked by DMC, Virgin Mobile's campaign spoof ad, called "Scorching Girls," was created by Rainey Kelly...comScore Adds Local Search Monitoring to qSearch ToolInternet research firm comScore added a local search component to its qSearch product that reports on changing search...ANA Lobbies Against Food Ad RegulationThe Association of National Advertisers (ANA) testified before Congress today that it acts as a "cop on the...Keynote Offers Vision of Search 'Concept Packages'Search engine expert Danny Sullivan told the Search Engine Strategies conference in New York City that the market...Seven of Ten Search Buyers to Increase SpendJupiter reports that seven out of ten search marketers intend to increase their budgets this year. It also...AdBusters Online Sneaker Effort Turns FarceThe silly idea AdBusters had to make its own brand of sneakers - out-cooling the big, heartless corporations...Tobaccowala Plays Priest to Consumer GodsStarcom IP and SMG Next President Rishad Tobaccowala, speaking at Doubleclick's annual Insight Conference, said consumers are becoming...Lots of Bloggers, But Too Few for PewGotta love CNN's spin: "Very few bloggers on Net." The report in question, from Pew Research, concludes that...24/7 Joins Search Management Tool ClubNot to be left out, 24/7 said it would release a search marketing management tool similar to that...Rich Media Execs InterviewedSeana Mulcahy interviewed some rich media firm executives to ask them what works, what doesn't, and why is...DoubleClick Buys SmartPath, Adds Marketing Management FeaturesDoubleClick said it would buy SmartPath, a cross-media marketing campaign management tool firm. The firm's main client is...ATA to Take Do-Not-Call Registry to Supreme CourtStuck with a law that actually works, the American Teleservices Association will try to overturn a federal appeals...Coke Follows Kids to the MallCoke, realizing it is getting more and more difficult to reach teens through traditional media, created the Coke...Search Future Explored, ImaginedThis ClickZ general report from the trenches at the SES show "Future of Search" panel forgot the most...Paid Inclusion, Community not CompatibleXML Paid Inclusion and XML fed site data apparently don't mix at Ask Jeeves (Teoma), perhaps because the...Nielsen to Measure DVR Usage in 2005Nielsen will add DVR usage to its program ratings in 2005, one year earlier than planned. The ratings...DMA About Faces on Do-Not-Call ChallengeMere hours after announcing its intention to legally challenge the FTC's Do Not Call Registry to the Supreme...New Bill Would Ban Email Trading with Kids' AddressesA bill newly introduced to Congress would prevent list brokers - traditional and email - from trafficking in...Search Engines Race for CustomizationSearch executives at a trade conference yesterday spoke of search engine customization and personalization as a key priority...Joe Cappo InterviewediMedia interviewed ad guru Joe Cappo, discussing with great detail and insight why the ad agency industry's manic...Lexus Moves Budgets Toward OnlineJim Meskauskas reveals in great detail the motivations behind the Lexus move to apportion ad budgets from TV...Law Hopes to Improve Patent ProcessIn an effort to improve the seemingly random process of awarding patents - especially in view of some...Ask Jeeves Buys Interactive Search HoldingsAsk Jeeves is buying Interactive Search Holdings, the company that owns iWon and Excite for a reported $343...Can-Spam Targets Marketers TooLegal experts warn that the recently passed Can-Spam Act targets marketers as much as spammers, recognizing that catching...Search Spammers' Bots Linking Garbage across WebMike Grehan points to the challenge in fighting search engine optimization spam, even in the most inappropriate places....Ask's Great Deal on Acquisition Gives it CloutNot only did the Ask Jeeves purchase of Interactive Search Holdings (ISH) double its search marketshare, but it...Standard T's & C's No Longer StandardNow that the legal weasels have had enough time to digest the 2.0 version of the industry's standard...Clients Demanding Pop-up MediaTessa Wegert notes that the lag in advertising client sophistication means that many marketers are just now demanding...Amazon Starts RSS FeedsAmazon, following Yahoo and others, announced it would publish syndicated feeds of product information using the Really Simple...Third of Sites to Invest in MeasurementWhile about a third of sites plan on investing in measurement resources for their sites in the coming...Unicast TV Recycler Format SpreadingUnicast's "rich" media format, where it allows TV advertisers to recycle creative meant for the tube, continues to...Utah to Ban 'Spyware'The Utah legislature passed a law that would make what it considers "spyware" illegal. While that law awaits... |