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February 2004
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Sirkin Made Burnett's Top Account DirectorLeo Burnett appointed Clive Sirkin to head its global accounts as the agency's only group managing director. Sirkin...Exec Pleads Guilty for Overbilling at OgilvyThe former director of broadcast Ogilvy, Peter Chrisanthopoulos, pled guilty to conspiracy to defraud the United States, according...Tattooed Buttocks Used to Promote Travel SiteU.K. travel site Lastminute.com launched Lovetattoo.com, where users customize a tattoo on the derriere of a man or...UPS Tepid on Web MarketingiMedia interviewed Robert Manning, director of interactive communications at UPS, showing the company believes online marketing is for...Can-Spam Begets List Suppression ServicesList suppression services are only now starting to pop up, providing the necessary technology for email marketers to...Online Video Ads Alive AgainA new rash of online video ad formats is leading to much experimenting by marketers. Microsoft sold the...Rich Media Mitigating Responsiveness PlungeDoubleClick reports that two out of five ads it served were rich media ads, up about 60 percent...XML Paid Inclusion to Become Still More ImportantWith the upcoming integration of Inktomi into Yahoo results, XML paid inclusion is going to prove critical to...Profits Missing, Unnoticed in front of Shiny Social Networking BaublesA New York Times reporter had trouble digging up a real business model behind the fabulous new fad...Snapple Works Hard, Interacts to Keep Soul in BrandA MarketingSherpa piece shows how Snapple works hard to maintain its brand image of a spunky, fun company...Market for Marketing Directors Hots UpMarketing directors, long suffering employees often subjected to the first round of layoffs, may finally be able to...Democrats Turn to Net to Say 'Ralph Don't Run'An online movement got Clark to run, and one pumped up the Dean campaign. Democratic Party fans now...Necco Hearts Add "IM Me" for Valentine's Day 2004According to their site, NECCO Conversation Hearts, not chocolates, are the number one selling Valentine's Day candy....Star Flackers Tell Ad Age Jackson Boob Stunt Was GreatJust when you thought you heard about Janet Jackson's boob for the last time, along comes a group...MPAA Anti-Piracy Site ParodiedA new parody site, RespectBootlegger.org, is fighting against the Motion Picture Association of America's (MPAA's) site, RespectCopyrights.org. The...Baseball Demands Huge Web Broadcast FeesMajor League Baseball (MLB) pointed its bat to the bleachers, taunting media partners with its intent to knock...eBay Off Hook for Feedback RatingsA court let eBay continue to ignore annoying user requests to remove contentious items of customer feedback stored...Firebird, né Phoenix, né Mozilla, Now 'Firefox'The Mozilla Foundation, the scattered open source browser development effort, changed the name of its flagship browser yet...Reebok VP InterviewediMedia scored an interview with Reebok's VP of global marketing, the man responsible for memorable web promotions such...FindWhat Right on Espotting Accounting, Still PurchasesFindWhat.com planned on purchasing Espotting, a British search firm, but balked when it became unsure about the validity...Chart to Track Ringtones PopularityThe Mobile Entertainment Forum announced it will launch the first official ringtone chart, which will be compiled by...AOL to Sell Report on Its Own Email FailuresAOL, long the subject of email marketer tirades for perniciously dumping permission emails to its users, will now...MarketingProfs Adds Subscription LevelMarketingProfs introduced a premium content level today, offering seminars, additional newsletter content and access to a questions-and-answers community....UCLA Study: Internet Stealing 6 Viewing Hours a Week from TVOf the 12 hours per week the average user spends on the Internet, about half of that is...U.K. Lad Mag Sites Not Hot EnoughThere seems to be a lack of hotness quotient on the U.K lad magazine websites. That has to...Pointcast LivesNo, the Pointcast brand isn't making a return (yet), but many other companies are moving into the desktop...Google Supporting ChineseGoogle's refit its AdWords interface to fully support Chinese. Marketers can enter traditional Chinese text into the system...One in Thirty Emails Can-Spam CompliantOnly three percent of spam received by MX Logic, a mail filtering company, complies with the new Can-Spam...Measuring Offline Effects of Online Efforts Yet to Take OffThe Seattle Times, a hometown paper to aQuantive, published a piece indicating that new developments in web-to-bricks-and-mortar measurement...Email Marketers Undecided on Email Postage SchemeWhile there has been some carping, the email marketing industry reacted with caution so far to the idea...DaimlerChrysler Online Chief InterviewediMedia interviewed DaimlerChrysler's Bonita Stewart, its head of interactive communications. Bonita works within the traditional manufacturer-dealer structure, where...Big Marketers Continue Shift to Internet MarketingAttendees at this week's iMedia Conference listened to large marketers explain why they shifted more marketing dollars to...NetConversions Gobbled up by Hungry aQuantiveaQuantive announced yet another online advertising technology acquisition today, revealing its $4.5 million to $7 million purchase of...Copyright Office to Make Webcasters Pay for Stuff Radio Airs for FreeThe recording industry and the U.S. government, along with the complicity of several large online portals who have...U.K. Pumping More Quid into Online than RadioThe Interactive Advertising Bureau's U.K. division released a study showing that online spending in the island commonwealth more...Candidate Drop-outs May Fork Over Email ListsWith Wesley Clark and other Democratic Presidential candidates dropping like flies, the question arises: what are they going...Conversion Rates Key to Successful Ecommerce SiteSteve Jackson, writing in Conversion Chronicles, offers insightful information of how to improve website conversion rates. Everything is...Restaurateurs Use Site Contest to Name New NYC EateryA couple of restaurateurs in the East Village of New York City have extended until February 23 their...Local Search Now a Quarter of Online Commercial ActivityMulti-channel marketers not meeting the needs of local searchers are missing about 25 percent of the total audience....'BuddyLinks' Scheme Infecting IM UsersIn a scheme only a contract lawyer could love, a new program sends itself to all the IM...MSN Kills Pop-up Offerings in U.K.MSN continued its roll-out of its policy to stop pop-up offerings on its MSN service. Having stopped the...Consumer Sites' Data Collection Makes for B-to-B CompetitionDave Morgan, CEO of Tacoda, pointed out that the new trend among consumer sites to collect industry information...Publicis Shows Organic Growth AgainPublicis, the very large, French ad agency holding company announced Q4 financial results that may indicate the ad...Search Growth Rates Lower Due to Industry Size, Maybe Price StabilizationA newly released eMarketer report predicts a slowing in spending on paid search. It would have been hard...Terry Tate Pulls Reebok Visitors without Need for Super Bowl SpotDuring last year's Super Bowl, the Reebok Terry Tate commercial generated 20 million online views of the extended...Lycos Ditching Search Focus, Ad SalesIn what might be the largest Internet company about-face in the industry's short history, Lycos will regear its...Lamb Hoof Agency Promo Gets Mixed ReactionAsk Wapling of Adland recounts the story of a Swedish ad agency, Cole, Russel & Pryce, which dreamt...Google Bans Critical AdA non-profit group paid search keyword campaign was pulled down by Google for being critical of another advertiser....Pirillo Launches 'Gnomedex,' 3-Day Open Bar in TahoeBeloved uber-geek Chris Pirillo of Lockergnome fame sent an email that says simply: "Three-day open bar in Lake... |