Sean D'Souza takes a light-hearted article look at how online authors and consultants can turn failures into successful products online. There are plenty of guides out there telling people how to succeed at various things, but there are few...
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When marketing any product or service a good value proposition makes the marketers job much easier. Jill Konrath demonstrates the difference between a good and bad value proposition, while giving advice on whether or not your own company's proposition is...
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WPP's knighted CEO Martin Sorrell gave an upbeat forecast for advertising in 2004, saying to analysts that the industry was "definitely out of the bath," in reference to a comment he made two years ago correctly predicting an ad recession....
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AOL's turnaround strategy hinges on being able to cling onto the new trend of broadband penetration, but it confirmed that it will be ditching its own broadband service, as it proved unattractive to the market. The service was about 25...
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24/7, the ad serving and sales firm, reported positive earnings and raised the bar for its performance in the coming year. Coming soon after the announcement of a large deal giving 24/7 most of the sales responsibilities for Lycos, the...
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eBay CEO said that the company would again experiment with city-specific auction sites. eBay tried this in the past, but buyers preferred to look at the broader, national offerings, which tended to have more fluid markets. The new effort may...
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Kevin Lee continues his series on choosing keywords, this time noting that looking at local log files isn't enough. Several free resources provide search term use data, and each gets a quick capsule review. ClickZ reports....
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Amazon.com is getting a taste of its own patent medicine, as a company that bought patents from a series of bankrupt companies is now suing it for infringement of broad shopping cart processes. Amazon has enforced its "one-click" patent against...
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While reporting an 18 percent rise in pre-tax profit, WPP Group confirmed the creation of a third media unit that is expected to be made up of several standalone WPP media agencies and other shops with ties to MindShare and...
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Two companies have come to like white in web design. Bluefly Inc. changed the background color of their site, which led visitors to perceive a faster loading time - even though the time remained unchanged. Fireclick Inc. told attendees of...
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