Beginning to get the impression that hard-sell traditional brand advertising just gets ignored - or, at least, using that as a reason why revenue growth is sucking wind - Coca-Cola is diverting monies to media that are more involved with...
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A United Arab Emirates financial news site reports that the Emirate saw online ad revenues of $8 to $10 million in 2003. The report indicated that those revenues could have been much higher if the country tended to have more...
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Yahoo and Sendmail are together testing a system that would authenticate that emails originated from the domains they say they did. This effort would be compatible with a similar scheme developed by Microsoft. AOL is testing its own system. Once...
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Wired put together a guide to "everything you wanted to know" about Google (except, of course, the mechanics of its algorithm). In a fawning review of events, the story concentrates very heavily on the anticipation leading up to its upcoming...
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Just for yucks, comScore put out a comparison chart of the top trafficked sites from 1996 versus 2004. Pity University of Michigan, replaced at the number eight slot by a mere retail site. iMedia reports....
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The Online Publishers Association named MarketWatch.com CEO Larry Kramer chairman. Christopher Schroeder had been slated for the position, but he stepped down as chairman-elect when he was named vice president of strategy at The Washington Post Company last month. AdWeek...
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In a study of email-to-sales conversion rates, NOP World Research Interactive reports that Wal-Mart led the pack, with a conversion rate of 73 percent. The study did not explain precisely how such an enormous rate could be achieved. It may...
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Debate among congressman heated up in the fight to either end or continue the moratorium on Internet taxes. A Virginia senator and one from Delaware have sponsored a bill to end the existing ban. Oregon's Dan Wyden attacked those plans...
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FindWhat, a search marketing firm, acquired Comet Systems, best known for its Comet Cursor, for $33.5 million. FindWhat hopes to use the acquisition to further distribute its paid search listings and to glean all-important user search behavior for improved targeting....
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