Toyota Motor agreed to become the first exclusive automotive sponsor on eBay, the online auction site. The article says we can expect more of such deals in the very near future, since automakers are becoming less and less satisfied with...
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Hotels.com chose Doner for its $55 million account creative assignment. Doner pushed out Hill, Holliday, Connors, Cosmopulos in Boston. AdWeek reports....
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E*Trade will double its marketing spending to about $90 million this year, according to the San Francisco company. About half of that amount will go toward below-the-line categories, in which much of the brokerage firm's direct response interactive media falls....
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Internet libertarian group the Electronic Frontier Foundation filed a friend of the court brief in an attempt to overturn a recent WhenU ruling that made impossible certain forms of competitive advertising. In several legal cases involving targeted pop-up advertising companies...
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Yahoo's new search engine formula is winning praise across the industry for providing results competitive with those from Google. It is also including Really Simple Syndication (RSS) content feeds in the pool of results, viewable through Yahoo's new newsreader it...
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ClickZ editor and damner of silly spam solutions Rebecca Lieb points out that "good faith spam" may render email postage dead in the water as a useful spam solution. Just yesterday, a bot was maliciously subscribing thousands of Yahoo Groups...
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