AdWeek notes that many more mainstream sites are offering behavioral targeting to advertisers, presuming that knowing visitors' previous behavior may be a good cue to predicting which ones will be most vulnerable to certain marketing messages. New initiates to the...
continue reading »
In a long-shot legal defense used by a New Jersey woman threatened with civil charges of copyright violation by the record industry, her lawyer is counter-suing with racketeering charges. The countersuit alleges that the Recording Industry Association of America (RIAA)...
continue reading »
AT&T, in disputing one of the very few telemarketing enforcement actions the Federal Communications Commission (FCC) initiated, is demanding the federal agency release the documents it is using to establish that 29 callers requested to be taken off of calling...
continue reading »
AOL is suing four Florida residents for allegedly operating a spam network that has been flooding the Internet service provider's customers with unwanted mortgage refinancing emails, in violation of the Virginia Computer Crimes Act. As state and federal laws have...
continue reading »
Tivo, the innovator in the digital video recorder market, chose Grant, Scott & Hurley to run its $10- $12 million account. Some expect the client to radically increase that spending level in the coming year, as it received tens of...
continue reading »
BBC News is launching an online push to target Latin America's audience and promote
BBCMundo. The campaign, which features rich media ads designed by Agency Republic, aims to introduce people to the new information site in Spanish. Revolution Magazine...
continue reading »
The New York Times Digital group reported ad revenue rose a strong 42.4 percent in January of 2004 over January 2003. The company attributed the gain to growth in both display and classified advertising on NYTimes.com and Boston.com. The digital...
continue reading »
AOL pushed out its brand chief, Len Short, after much internal carping about his attempts to execute his mandate to change the brand image of AOL from "your father's ISP." He was hired just last year to make radical changes....
continue reading »
Recognizing that email postage will fail to eliminate all spam, especially to people who are very hard and expensive to reach anyway, Vanquish CEO Philip Raymond has an intriguing economic model to manage the spam problem. Rather than charge everyone...
continue reading »
Jupiter Research reports online advertising will hit $14.8 billion by 2008 at an expected growth rate of 19 percent per year. Jupiter reports paid search will figure prominently in this figure. The increase is also attributed to a slowed growth...
continue reading »
Porn ad management firm Traffic Dude signed an agreement with adult search engine Booble.com. Recently, Booble received a cease and desist order from Google for trademark infringement. Reportedly, Booble has half million unique visitors on any given day which should...
continue reading »
A MoveOn.Org email campaign moved 4,000 people nationwide to deliver sections of a petition to censure President George W. Bush to their respective congressmen. How they did it: Email was sent a few days before to two million members, asking...
continue reading »
It's the fashion for celebrities who are on trial to post sites proclaiming their innocence. Mystery rogues are having fun creating parodies of the self-serving sites of sites of Jayson Williams and Martha Stewart. Williams' wife, Tanya, has a site...
continue reading »
Larry Chase has taken his excellent newsletter content and turned it into a human-managed search engine called, appropriately, Search Engine For Marketers. The site has 40 categories that return easy-to-read, human-written search results. Steve Hall reports....
continue reading »
