The Interactive Advertising bureau (IAB) released the long-awaited new rich media standards, quickly picking up support for the trafficking guidelines from the big three online media sellers, MSN, Yahoo and AOL. The original guidelines that were written in 2001 were...
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Jason Burby highlights the page exit to page entry ratio as a quick, meaningful calculation to determine where visitors and customers are leaking out of web sites. Not only does it give a quick impression of where problems may be...
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Tribune Co. sold its BlackVoices site, with about 880,000 members, to AOL. Having released three new versions of its software concentrating on niche demographics, some are speculating that the new acquisition will serve as the basis of a new version...
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They're not concerned with driving site traffic, stickiness or conversion rates, but many small businesses without Internet presences are beginning to look at search advertising - especially the localized Internet yellow pages - as a must-advertise venue, as more and...
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According to the Federal Trade Commission's (FTC's) chairman, the telemarketing industry is showing great compliance to the new Do-Not-Call Registry. A Harris Interactive survey showed that more than half of U.S. household signed up to the list and that a...
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After the FTC gave warning that a do-not-email site that mimicked its own Do-Not-Call Registry sign-up site might be a spam scam, the site in question altered the page to stop imitating the FTC's own registry. An anonymous caller replied...
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Echo Boomers, kids age 12 to 24, have a declining trust in advertising, according to a new study by Yankelovich. With all the media choices and the increasing control consumers have over those choices, little patience remains for advertising (or...
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A new study from Nielsen Norman Group finds that consumers' ability to determine spam from non-spam email is rising and is good news for email newsletter publishers. At the same time, publishers must ensure content relevancy, as consumer patience wanes....
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In the competitive world of search engines many think that bigger is better, and Google hopes to play to that belief by adding another billion web pages to its index. A bigger index can return more accurate results. Of course,...
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