Self flagellation became a recurring theme at the American Association of Advertising Agencies' (4A's) Media Conference in Orlando. Like a parent scolding a child, Masterfoods Director of Relationship Marketing Bob DeSena told an audience that an "attitude adjustment is needed"...
continue reading »
The Association of Online Publishers (AOP) is hopping mad - digitally, of course - about the slow progress the Audit Bureau of Circulation (ABC) is making in including digital versions of newspapers in its "copies sold" counts. In December the...
continue reading »
E-commerce Times summarized the top legal issues that will be addressed (or suffered) in 2004. They include the need to conform to new privacy laws, the DMCA Act and Internet sales taxes....
continue reading »
Worried about a statistical avalanche of reported frauds online, Congress is considering making crimes that involve the use of a false name in a domain registration involve extra heavy penalties and sentences. The Fraudulent Online Identity Sanctions Act could add...
continue reading »
Sales of home loans went up 18 percent when Town & Country Credit added a personalized level of messaging. By recognizing that different site visitors were often in different stages of considering a home load, the company was able to...
continue reading »
Joseph Jaffe reports on Reebok's chief marketer revealing that its enormous success with its Terry Tate campaign - and its resulting use of the Internet as an ad medium - was largely an accident. The concept came off the shelf,...
continue reading »
The Federal Trade Commission (FTC) issued a warning today that a new site titled the National Do Not E-Mail Registry might, in fact, be a spammer's ironic scheme, taking advantage of the buzz around the FTC's hugely successful Do Not...
continue reading »
A panel of affiliate program managers recommended companies keep their affiliate efforts focused so that they can concentrate effort on the few, more productive affiliates. Brooks Brothers' David Rogers noted that the high-touch clothier allowed a few affiliates to even...
continue reading »
A Canadian government audit reports that more than 40 percent of a $190 million project to make Canadians feel good about national unity was "mishandled." Much of the $76 million in improperly spent funds went through five agencies - most...
continue reading »
Sure, local search is gaining steam because searchers are currently having a heck of a time finding decent localized results. But what the analysts seem to forget is that local search market, for the most part, does not create new...
continue reading »
When Yahoo dumps Google in a few months, most search marketers are in for a big surprise, particularly if their Google optimization is going well and their Inktomi SEO isn't. Many will consider finally paying for XML inclusion traffic to...
continue reading »
