Internetnews.com went on a safari for a business model behind the all-the-rage social networking applications, but came home with nothing in the bag. Lots of venture capitalists and firm executives talk about targeting and trusted networks, but it sounds an...
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Online media spending increased to one in thirty of all measured advertising dollars in 2003, according to new figures released this week by Nielsen/Netratings. The 3.3 percent share is 0.2 percent higher than the 2002 figures, signifying a 6.5 percent...
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Interactive Advertising Bureau figures using the top 15 Internet ad sellers to estimate industry-wide spending show that the last quarter of 2003 broke the all-time record for online ad spending. The $2.2 billion in online spending finally broke through the...
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Now that Internet service provider customers are complaining that they sometimes can't get their desired permission newsletters, and - better still - email marketers may in the future be paying "postage" to ISPs, the once rocky relationship between the ISPs...
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Playing the Harbinger of Doom, Kevin Lee points out that Yahoo's upcoming ditching of Google listings will have a big effect on search traffic hitting many sites. Pages that have good Google ratings often have a majority of their traffic...
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It's that time of year again. The head of Proctor & Gamble marketing criticizes the ad industry, calling for radical, widespread reform, and then we all go back to doing things the same way we did last year. Oddly, the...
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