Google's refit its AdWords interface to fully support Chinese. Marketers can enter traditional Chinese text into the system in their own Chinese language interface, outputting double-byte characters. They'll also have the choice of 15 other languages. Search is going global....
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Only three percent of spam received by MX Logic, a mail filtering company, complies with the new Can-Spam Act provisions, such as including an unsubscribe link and a valid postal address. And the act didn't seem to have any effect...
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The Seattle Times, a hometown paper to aQuantive, published a piece indicating that new developments in web-to-bricks-and-mortar measurement are kicking online marketing up a notch. aQuantive division Avenue A released a new tracking technology a few months ago that marries...
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While there has been some carping, the email marketing industry reacted with caution so far to the idea that by charging postage for each email, opt-in emails and legitimate commercial messages would surface once more in the sea of spam...
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iMedia interviewed DaimlerChrysler's Bonita Stewart, its head of interactive communications. Bonita works within the traditional manufacturer-dealer structure, where the customer relationship is jealously guarded by the dealers, limiting the potential power of some direct online marketing efforts. Online spending is...
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Attendees at this week's iMedia Conference listened to large marketers explain why they shifted more marketing dollars to online initiatives. DaimlerChrysler Director of Interactive Marketing Bonita Stewart said the car manufacturer increased its online spending by 30 percent this year,...
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aQuantive announced yet another online advertising technology acquisition today, revealing its $4.5 million to $7 million purchase of NetConversions, a company geared to helping online retailers sell more goods to more people. Just two months ago, aQuantive announced its acquisition...
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The recording industry and the U.S. government, along with the complicity of several large online portals who have since moved away from online broadcasting business models, have come to an agreement that charges web music broadcasters fees for every song...
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The Interactive Advertising Bureau's U.K. division released a study showing that online spending in the island commonwealth more than doubled, surpassing the market for traditional radio expenditures. Online marketers spent almost $150 million in Britain in the second quarter of...
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With Wesley Clark and other Democratic Presidential candidates dropping like flies, the question arises: what are they going to do with their lists of supporters email addresses? Former Dean campaign manager Joe Trippi warns against the release of Dean's list...
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Steve Jackson, writing in Conversion Chronicles, offers insightful information of how to improve website conversion rates. Everything is covered from design and verbiage to when and how to make changes. Jackson likens web retail design to the same discipline in...
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A couple of restaurateurs in the East Village of New York City have extended until February 23 their online contest for the public to name their new restaurant. The winning submission will be awarded a cash prize of $2,500. The...
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Multi-channel marketers not meeting the needs of local searchers are missing about 25 percent of the total audience. That means sites should have store locators, and perhaps the ability to check inventory levels at a store level. Some retailers...
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