U.K. travel site Lastminute.com launched Lovetattoo.com, where users customize a tattoo on the derriere of a man or woman, presumably to send to a loved one for Valentine's Day. All in the name of promoting travel. Steve Hall reports....
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iMedia interviewed Robert Manning, director of interactive communications at UPS, showing the company believes online marketing is for business to consumer companies, not b-to-b firms like Manning's. UPS is concentrating on bringing more of its business services online and making...
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List suppression services are only now starting to pop up, providing the necessary technology for email marketers to come into compliance with the Can-Spam Act. Companies like the List Services Corporation can help make sure lists remain free from those...
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A new rash of online video ad formats is leading to much experimenting by marketers. Microsoft sold the experimental format to Discover Card, Gateway and Revlon, among others. Meanwhile, Unicast touts Vonage's Internet telephony services to businesses. B-to-B Online reports....
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DoubleClick reports that two out of five ads it served were rich media ads, up about 60 percent from the year before. Where ad clickthrough rates plummeted to 0.43 percent across normal ads, rich media ad response rates plummeted to...
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With the upcoming integration of Inktomi into Yahoo results, XML paid inclusion is going to prove critical to many web marketers. Those with good Google organic rankings will find half of their traffic gone. Inktomi is, in many ways, more...
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A New York Times reporter had trouble digging up a real business model behind the fabulous new fad of social networking. Jupiter's Nate Elliott noted his eerie feeling of deja vu: "I'm having a real problem finding a business model...
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A MarketingSherpa piece shows how Snapple works hard to maintain its brand image of a spunky, fun company interacting directly with customers. In one promotion, it had Snapple drinkers collect bottle caps to use to purchase kitschy items in an...
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Marketing directors, long suffering employees often subjected to the first round of layoffs, may finally be able to look forward to a better job market. It seems more companies are hiring and more are replacing the marketing resources sacked in...
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An online movement got Clark to run, and one pumped up the Dean campaign. Democratic Party fans now hope an online movement can keep a candidate out of the 2004 U.S. Presidential race. People hoping to get President Bush out...
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According to their
site, NECCO Conversation Hearts, not chocolates, are the number one selling Valentine's Day candy. The company will make eight billion hearts for 2004, the first year you can buy ones that say "IM Me." Want to...
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Just when you thought you heard about Janet Jackson's boob for the last time, along comes a group of New York flacks to the stars telling Ad Age that the stunt was great and that they aspire to have their...
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