B-to-B Marketers Eschew Branding, Look for Sales

A poll of business-to-business marketers showed that marketing spending will increase, but again this year the moneys will be poured into measurable, sales-driving media. Only about one in six executives expected a spending decline, and about half expected increases. Driving... continue reading »

Microsoft, GE Top Brands in Study

Hot on the heels of a web poll that placed Google atop the brand lists, CoreBrand released a study that calculates the worth of brands. Based on an undisclosed formula, the research firm listed Microsoft, GE and Exxon Mobil as... continue reading »

Commercial Adoption of Open Standards a Threat to Open Standards

The open standards some large technology companies are very publicly "embracing" may suffer from those same companies patenting uses and ways of manipulating those standards. While Microsoft, for instance, has use the freely-available XML standard, it also is patenting methods... continue reading »

Tivo in Review

Tivo, after salting its board of directors with advertising and media executives, has hopes to jump back into the marketing world with both feet. It is seeking ways to provide its own advertising media to programming sponsors through the digital... continue reading »

Sites Want to Push Rich Media Costs Back to Advertisers

Where it was once accepted that web sites employing rich media advertising would have to pay the extra serving costs for the added trafficking, bandwidth and trouble, the widespread adoption of the new media is making some rethink whether they... continue reading »

Spam Chasing Away Online Buyers

A group of 65 American and European consumer groups released a study indicating half of respondents shop less or not at all online because of a fear of inviting more spam. Only one in six survey takers thought that spam... continue reading »

Post Joins Those Requiring Registration

Adopting its main competitor's model, The Washington Post will begin requiring site visitors to register their identities, contributing information the publisher hopes will help sell its advertising inventory. This model comes from the long-standing New York Times policy, which straddled... continue reading »

RSS to Gain Ad Capability

The traditionally free syndication services many publishers use as additional distribution mechanism, allowing users to read articles through news reader applications, may soon gain an advertising capability. The Really Simple Syndication (RSS) format open standard has long been criticized by... continue reading »

SEMPO Offers Rich SEM Resources

ClickZ's Chris Sherman calls attention to the Search Engine Marketing Professional Organization's website, where marketers can find a treasure trove of information, both to educate and to arm themselves with information to pass along to clients. ClickZ reports.... continue reading »