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February 2004
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Microsoft Rich Media Patch on IceMicrosoft put its upcoming browser patch on ice, opting not to make the major changes in how it...Battle Shapes Up Online Between Retail GiantsWal-Mart brought it's own special brand of e-commerce measurement to its web efforts, instituting a merchandizing-oriented ongoing analysis...Analysts Handicap DoubleClick, aQuantiveAnalysts eyed both DoubleClick and aQuantive to handicap the stock prospects of the two in the ongoing online...Amazon Discount Strategy QuestionedEven after a healthy year, analysts fear Amazon may cripple future profits by continuing to offer steep discounts....FTC Wants Porn Spam LabeledIgnoring the likelihood that pornography marketers won't heed its policies, the Federal Trade Commission (FTC) proposed a rule...Care Needed in Using HTML 'Titles'ClickZ provides a how-to on using HTML titles to best advantage in organic search engine optimization. Sometimes businesses...Patagonia: Sales Better with HTML, not FlashFor all the whiz-bang impact of the rich media version of its site, online retailer Patagonia discovered that...Microsoft 'Fix' to Break Some Ecommerce AppsHard on the heels of announcing it will at least delay an update that breaks much rich media...Microsoft Bows Server CampaignMicrosoft delved again into the creative world of testimonials, only this time it promises to be a little...Frequency Capping, Integration, Rich Media Top 2004 IssuesSeana Mulcahy moderated a Boston Interactive Media Association panel last week and was pleased to see panelists look...The Empire Strikes Back: Microsoft vs. GoogleThe light sabers are out at Microsoft, and planning for the slaying of the rebellious Google is already...Verizon SuperPages to expand into Self-Serve PPCThe success of Google's local search results, as well as the success of self-serve pay-per-click (PPC) search advertising,...4As Lobbies Bush on Health Insurance for Little ShopsA representative from the Association of American Advertising Agencies (4As) met with President George W. Bush to lobby...AOL Nixes Halftime Show Online BroadcastAOL, sponsor of the Super Bowl's half-time peep show, will demand compensation from CBS, according to reports. The...Ad Server Execs Relieved, Annoyed at Jerky Browser PlansAd serving executives and others expressed relief at the Microsoft decision to hold off on changing Internet Explorer,...eBay Drop-Off Stores OptimisticAn executive from one of the many sprouting bricks and mortar retail stores offering eBay selling services said...Poor Commerce Metrics Often Squishy, Not Really that DireDespite the frequent criticism coming from ecommerce metrics companies, spinning out press releases about commerce sites losing 20...MSN Betas Search ResultsMSN is reportedly experimenting with a beta version of its new search results engine. According to SearchEngineJournal, the...BBC Blogger: Online Ads Don't WorkBBC pundit Bill Thompson remains convinced that online ads don't work because of generally poor creative and a...Spam Hits Mobile UsersIn retrospect, it should have been obvious that it would be easier for spammers to randomly dial phone...Google Still Atop Brand SurveyGoogle won Interbrand's brand impact poll for the second year running. Four thousand visitors to Brandchannel.com were polled...Super Bowl Streaker Online BillboardProving yet again that incidences of Super Bowl nudity invariably have strong links to the Internet, the man...B-to-B Marketers Eschew Branding, Look for SalesA poll of business-to-business marketers showed that marketing spending will increase, but again this year the moneys will...Microsoft, GE Top Brands in StudyHot on the heels of a web poll that placed Google atop the brand lists, CoreBrand released a...Commercial Adoption of Open Standards a Threat to Open StandardsThe open standards some large technology companies are very publicly "embracing" may suffer from those same companies patenting...Tivo in ReviewTivo, after salting its board of directors with advertising and media executives, has hopes to jump back into...Sites Want to Push Rich Media Costs Back to AdvertisersWhere it was once accepted that web sites employing rich media advertising would have to pay the extra...Spam Chasing Away Online BuyersA group of 65 American and European consumer groups released a study indicating half of respondents shop less...Post Joins Those Requiring RegistrationAdopting its main competitor's model, The Washington Post will begin requiring site visitors to register their identities, contributing...RSS to Gain Ad CapabilityThe traditionally free syndication services many publishers use as additional distribution mechanism, allowing users to read articles through...SEMPO Offers Rich SEM ResourcesClickZ's Chris Sherman calls attention to the Search Engine Marketing Professional Organization's website, where marketers can find a...Goodmail Proposes Novel Solution to Spam: StampsA company called Goodmail may just have figured out how to actually thwart spammers: charge money to...Some Anti-Spyware Programs Actually SpywareWeb surfers are charging that some "anti-spyware" software companies are tricking users into installing still further spyware programs,...MyDoom Worm a Message in Unsavory MediumThe BBC reports that the likely original source of the MyDoom virus - the latest worm to effect...AOL Demanding Super Bowl Money BackTime Warner's AOL unit is asking the National Football League (NFL) for a refund of its halftime show...Meaning of Brand Name Important SEO FactorA brand naming expert writes that the relevance of product and company names to their English meanings has...FindSounds Provides Sound Search EngineFindSounds is a specialized search engine for sound effects and musical instrument samples. Unlike some other multimedia search...FDA Makes Drug Advertising EasierOnline prescription pharmaceutical advertisers can breathe a sigh of relief now that the Food and Drug Administration (FDA)...China to Issue Anti-Spam LawAs Chinese citizens now find themselves as much a target of Chinese-directed spam as the rest of the...ComScore Study Shows Cross-Media Impact of Super Bowl NudesComScore watches the surfing behavior of millions of people and on Super Bowl Sunday was proof positive of...Washington Post Forgets to Renew DomainAccording to a leaked memo from the Washington Post's managing editor Steve Coll, sent to internal staff (and...37 Percent Ratio Critical to SEMHidden within this interesting article on the eBay eTailing explosion is an interesting percentage quoted from a study....DoubleClick Reports Response PlummetResponse rates to online ads fell dramatically in the last quarter of 2003, according to DoubleClick statistics. The...Tivo Data 'Creeps Out' SubscribersThe powerful media tracking capabilities of Tivo earned it much publicity following the Super Bowl's rated R half-time...'Ring Back Tones' New Mobile Marketing MediumAs part of the "advertising is everywhere" trend, the ubiquitous telephone ring - not the one you hear...Streaming Patent Decision Expected SoonA company claiming to own patent rights over streaming media may see one of its major cases decided...Social Networking ReduxClickZ editor and social networking butterfly Rebecca Lieb runs down the ever-growing list of social networking applications. As...Net Sheds Old Feel of Political WackinessWhere once Internet political discussion was overly concentrated on odd interest groups, libertarians and journalists (and odd libertarian...Nielsen, Tivo Ink DVR Measurement DealCriticized for not determining the influence that digital video recorders (DVRs) are having on television ratings, Nielsen inked... |