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January 2004
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AOL Makes Big Move in Online Movie RentalsAOL finally offered something worth paying an extra subscription service above and beyond typical Internet service provider rates....Jupiter: Online Sales to Grow RapidlyJupiter research pegged online sales this year to reach $65 billion and to grow at a 17 percent...Method Said to Improve Online Lead GenerationA Conversion Chronicles article advocates an "opt-in" strategy for increasing conversions, one area of online marketing in which...TiVo Fires Shot Across Bow of TV Ad RevenuesTime shifting television digital video recorder innovator TiVo announced it elected a couple of advertising executives to its...TV + Online = Brand (but Not Purchase) BoostDynamic Logic examined ten cross-media studies and came to the conclusion that adding online to a TV sponsorship...Overture Follows Google in Email Monetizing AttemptsOverture: Advertiser Terms and Conditions Users logging into Overture accounts recently may notice updated advertiser terms. One prominent change...Innovation from AOL?You can't get drunk by having too many ThumbShots. ThumbShots is a new feature of AOL's Open Directory,...Big Changes at Smaller LooksmartLookSmart's CEO stepped down and resigned from the board. The struggling search engine has been losing ground -...Race for Personalized Search StartedThe labs at the portals are experimenting with personalization, but have not yet rolled out anything. Google even...Trademark Issues Haunt Search FutureThis Business Week article highlights the huge impact that recent and upcoming trademark legal decisions might have on...New Catalog President Points Firm to WebLillian Vernon's new president Jonathan Shapiro said he plans to push the old cataloger further onto the web,...Offline Ecommerce Returns Now Common, EasyBricks and mortar brands are finally taking advantage of their physical presences, getting an edge over pure ecommerce...Danish Spam Law EnforcedA Danish phone company fell afoul of Denmark's new anti-spam law, finding itself on the pointy end of...Consumers Turn to Web for Drug InfoRecent findings by Manhattan Research show consumers in need of pharmaceutical information are turning to the web in...Ghostly Woman Demonstrates $5,000 Toilet OnlineThe Wall Street Journal covered the $5,000 Toto Toilet, but failed to include the (lots of fun) web...Toyota Uses Chat to Promote ScionToyota is making effective use of the Internet by using live chat to attract the 18-24 year old...MoveOn.Org's New PR Firm Needs Do-OverMaybe MoveOn.org's new public interest PR firm, Fenton Communications, needs a second chance. It's first release, a rambling...Camera Phones Made into Bricks & Mortar Shopping HelpersSeveral software vendors such as Scanbuy (as well as some individual programmers in their spare time) have created...Case Made Against RSSEven boosters of RSS have to admit that Dylan Greene's analysis of RSS - showing some of the...Spurned by Friendster, Google Launches Own VersionGoogle engineer Orkut Buyukkokten spent about one day a week for a few months developing a social networking...Yahoo Launches RSS Reader BetaA software bug earlier this month leaked the news that Yahoo was readying an RSS reader. Today Yahoo...Levi's: One Site Not EnoughLevi's has a global marketing approach to online communication. Its European web site is quite different from the...Kid Marketing Army Grows QuietlyProcter and Gamble, the supposedly staid, old school marketer, has since 2001 been using a 280,000-strong army of...Legal State of Ecommerce ReviewedeCommerce Times runs down the impending legal issues, likely to develop in 2004, that will effect online retailers....States Want Stronger No-Call RegistrySome states are seeking to narrow exemptions included in the Do-Not-Call Registry rules. The debate centers especially around...ISP's Email ID Efforts BalkanizedWhere once anti-spam advocates had hoped a common standard would arise for email identity verification - possibly helping...Google Helps Put Silicon Valley on Edge of ComebackAt least one seasoned reporter, commenting on the upcoming Google IPO and the state of technology in the...Gawker Media Launches Wonkette, D.C. Gossip BlogContinuing its would-be domination of the blog media world, Gawker Media launched Wonkette (no affiliation to MarketingWonk), which...The 411 on 212Last night's launch party for the new NY-based e-media schmooze club 212 NYC was an epic success. At...NPR Plans Two-Hour Special on Political BloggingNPR put together an interesting two-hour program examining the influence blogs have on politics this season. It airs...iTunes Adopts RSS for Inventory SyndicationLike Amazon, iTunes started using Really Simple Syndication (RSS) to syndicate new additions to its inventory. Extreme music...Amazon Enables Campaign ContributionsPerhaps dangerously mixing politics and business, Amazon is now allowing visitors to its site to review a list...Gates: Make Spammers Pay (Me)Promising new spam solutions from Microsoft, such as "flesh and blood" challenges and computational puzzles, Bill Gates said...MSN Q4 Ad Revenue Up Fourty Seven PercentMicrosoft reports it Q4 ad revenue for MSN rose 47 percent last quarter particularly due to paid search....'Motomen' Deliver wi-fi to Rural CambodiaDirt floor schools in Cambodia can now send and receive emails intermittently, using battery-operated mobile wi-fi networks toted...Washington Mutual Offers CDs Via eBayIn a partnership with eBay, Washington Mutual is offering certificates of deposit (CDs) in eBay's auction format. Consumers...Canadian Ecommerce Decreases for Second YearFor the second year in a row, Canadians spent less on ecommerce than the previous year, again failing...Trademark Keyword Suit SettledThe two sides in the case that re-opened the trademark can of worms for search advertisers called off...AOL Taps Digitas, AtmosphereBBDOAOL awarded its $55 million online advertising account to Digitas for media work and incumbent AtmosphereBBDO for creative....Seattlepi.com Dayparts ContentPerhaps in reaction to several findings over the past year regarding how people use newspaper sites, Seattlepi.com is...Pop-ups Live, IE Blocker Defaults OffYou can hear the primal, celebratory Howard Dean-like scream of advertisers and networks who make their living off...Yahoo Shopping Fee Structure Switches to CPCThis announcement by Yahoo explains how Yahoo Shopping is about to switch from a 3.5 percent revenue sharing...Hotwire Launches New Round of TV AdsFollowing the launch of a new campaign last June, Hotwire is launching a new round of television commercials...Lycos to Close Chat RoomsLycos will shutter its chat rooms in February, much like Microsoft did this past fall outside the U.S....Google Gets Audited, (the Good Kind)There are good audits (the pre-IPO kind) and bad audits, (the IRS kind). The New York Times reports...Orkut not Cut Out for Prime TimeAccording to the Register, it wasn't scalability that took Orkut offline, but security issues. The article bashes Google...American Legacy Foundation Launches Reality Advertising CampaignHoping to ride the unfortunate popularity of reality television, the American Legacy Foundation is launching an ad campaign...Marketers: Agency Creatives 'Arrogant'In a poll by the Association of National Advertisers, one in three marketers complained that their agency suffered...eBay Sellers Forged Good Feedback RatingseBay discovered that a "handful" of auction sellers were creating fictional good seller ratings for themselves by exploiting... |