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January 2004
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Microsoft Still on Patent Hook for $565 MillionThe half billion dollar jury decision against Microsoft in a patent dispute was reaffirmed by a federal district...Advertising.com Releases AdBid Online Media Pricing SystemAdvertising.com launched a new self-serve advertising interface named AdBid that brings to its inventory - primarily a combination...In China, Relationships RuleLaurel Delaney lists ten items to consider in selling to Chinese customers. Part marketing advice, part business development...Channeling Jakob NielsenJakob Nielsen, the oft-cited usability expert, has a cruddy looking site (http://www.useit.com), and Jim Kukral asks the natural...WeatherBug Builds User Trust With Ad TargetingiMediaConnection's Nancy Wong Bryan interviews WeatherBug Senior Vice President and General Manager Andy Jedynak about the success WeatherBug...Earthlink Joins Anti-Spyware ClubEarthlink will distribute anti-spyware software to its subscribers, following the practices of both AOL and MSN. The Earthlink...Yahoo Revenues Up 132 PercentYahoo reported $664 million in Q4 revenue, up 132 percent from last year making it the most successful...New Report Says Advergaming the Next Big ThingGartner G2 Analyst Denise Garcia previewed a report on advergaming at the Consumer Electronics Show in Las Vegas....Salon Gets SaviorsRolling Stone Editor Jann Wenner invested $200,000 in struggling Salon.com, and Adobe Co-Chairman John Warnock kicked in $600,000....It's Not 'Must See TV' AnymoreKathy Sharpe brought down her editorial hammer on the heads of clueless media executives who are making excuses...Get the XML Feeds ReadyYes, Yahoo is moving away from Google for algorithmic search results and to Inktomi. The thing is, even...Network Effect vs. Better TargetingPamela Parker comments on the interesting dynamic that happens when media networks decide to break down and provide...Adspend to Grow 8 Percent in 2004Measured general ad spending will jump almost eight percent this year to $138 billion, according to TNS Media...Can-Spam Having Zero ImpactNow that the Can-Spam legislation has taken effect, the spam filtering companies that monitor the amount of unsolicited...China, India to Account for Half of Web UsageChinese citizens today account for about 80 million Internet users - not a small number - but a...Trademark Terms Issue Still UnsettledThe case that allowed advertisers and search engines to believe it was safe to allow trademarked words to...Major Newspaper Editor Starts WeblogCleveland Plain Dealer Editor Doug Clifton started a weblog. While there are quite a few journalist weblogs out...Retailer E-commerce Spending on UpswingInternet Retailer reports that a new business climate is emerging, backed by some studies, showing that retailers are...Maximizing Revenue by Taking out WasteKevin Lee finished up his two-part series on search engine marketing as a means to maximize advertiser revenues....Secret Tapes Show AOL TiradesTapes acquired by Internet.com show that perennially screwed-up media seller AOL is perhaps more screwed up than even...Use Blogs to Market to Young VotersPolitical marketers should avoid traditional online advertising and focus their efforts on interactive marketing, such as blogs,...God Save the Queen (on Stamps)In the U.K., Royal Mail launched a digital stamp service that allows businesses to design and print personalized...CBS Rejects MoveOn.org Super Bowl AdCBS TV rejected MoveOn.Org's bid to run an anti-Bush ad during the Super Bowl, claiming that the network...Google Snoops Around EmailGoogle Labs is at it again - this time tinkering around to try to display an automated ad...Online Publicity Helps Free Jailed Iranian BloggerIn the case of jailed Iranian journalist and blogger Sina Motallebi, the Iranian and American blogospheres came together...Web Publishers Weep at Imminent Pop-up ExtinctionSome direct sellers are both angry and disappointed at the imminent extirpation of the pop-up. The larger media...U.S. Asks for Help in Sentencing SpammersThe optimistic U.S. government started soliciting ideas from the public as to how to generate sentencing guidelines for...Royal Caribbean Account in ReviewCruise operator Royal Caribbean threw its $15 million interactive business into review, with four interactive shops competing against...Old :30 Model to be Forced on WebSeemingly unwilling or unable to come up with an alternative creative format, unimaginative advertisers, courtesy of Unicast, will...Ecommerce Not a Help to ID TheftWorking on a hunch, a Javelin Strategy analyst found that the increased use of Internet transactions, far from...Spam Filters Make Email Unreliable Business MediumSpam filters work pretty well - at least some of them - but any filter that usefully catches...Some Cart Abandonment Easy to AvoidWhile one study pegs shopping cart abandonment losses to ecommerce firms as high as $63 billion a year,...FDA to Change Drug Ad RegsThe Food and Drug Administration (FDA) will soon publish its new guidelines on pharmaceutical advertising. Currently, online advertising...Pop-ups Reprieved With 'Popstitial'The pop-up serving vs. pop-up blocking boxing match is set to continue with the announcement of FPBA Group's...Blog Available from Newspaper Association's New Media ConferenceCourtesy of hosting services from SignOnSanDiego.com, the Newspaper Association of America is blogging (http://www.signonsandiego.com/naa/) the Connections conference in...Advertainment Works for CharityThe British Heart Foundation launched an anti-smoking campaign, taking advantage of online communications. They created a micro-site that...Mazda Gets Its Zoom-Zoom With Flashy Transformer SiteForget about TV commercials on the Web, Mazda shows it's zoom-zoom with this anime-like Flash site for the...Microsoft Forces Teenager to Take Down SiteA cheeky Vancouver, BC teenager named Mike Rowe wanted a catchy name for his web site, so he...Primus on Hook for $1 million in Do-Not-Call ViolationsThe Federal Communications Commission woke up and started making some inquiries into several alleged Do-Not-Call Registry violations. Among...Un-PC Viral Vodka Ads Key to SuccessKiwi Saatchi & Saatchi executive Geoff Ross created a furor in New Zealand when marketing his own brand...Google Considering Email Ad Delivery Product, ServiceGoogle is believed to be developing both an email service and a program that will allow text ads...Most CMOs Find Online 'Strategic' MediumTwo out of three chief marketers surveyed say that online marketing is highly strategic and important to their...Marketers Need to Make Better Use of AdvergamingUnderscore Marketing's Tom Hespos writes in this Online Spin column that marketers have left a vastly popular medium,...Jonathan Adams to ModemmOne's group media director Jonathan Adams will move to Modem Media to take over the Delta account. Adams...SRI to Delve into PRSelect Resources International, a popular pitch consultant to major brands seeking new agencies, will move into the PR...Europe's Number Two ISP Renews with OvertureEurope's second largest Internet service provider will re-up with Overture. Wanadoo signed a multi-year deal with the search...Yahoo Labs to Stoke Innovation FiresTrying to emulate the success of Google, Yahoo started a new Yahoo Labs division that will attempt to...Mikerowesoft Tames Redmond LawyersThe cheeky amateur software coder Mike Rowe, who registered the mikerowesoft, seems to have tamed the better known...The Standard Reborn as a BlogIn the heyday of the Internet economy, The Industry Standard, was the magazine to read for options-rich dot-commers,... |