In Italy Blockbuster has partnered with MSN to presented movie specials within Messenger's interface. The initiative is quite leading edge, but the initial creative may not get the message across. Martina Zavagno reports on a release....
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Google, amidst its own trademark infringement suits, laid one of its own on Booble, a Google "parody" search site dedicated to pornography. The Booble site copies Google's look and feel, making the obvious changes to the O's in Google's logotype....
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Ask Jeeves marked its first profitable year. The company grew revenues by about two thirds, to $107 million. CEO Steve Sordello said revenues and profits would continue their upward trends in 2004. Ask Jeeves still sits on a cash pile...
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Bombay Company used to conduct email marketing solely to send recipients to the online store. But a tracking study uncovered the fact that for every $1 in web orders they received, they were raking in $10 at the bricks and...
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Search connoisseur Kevin Lee suggests what search engine marketers should do with the search listings newly-split between contextual listings and traditional search listings. His ClickZ column shows how to tell whether a visitor came from one versus the other and...
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Here's an example of why corporations need to take notice of weblogs. A typical weblog, Madpony, included a "Dear Nokia" letter yesterday, explaining why the student author's Nokia 3585i phone "sucks." Apparently, it went into loud, uncontrollable, sonic convulsions in...
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A version of the "Mydoom" virus is blocking computers from accessing ad servers from DoubleClick, FastClick, Atlas DMT and others. None of the ad serving companies are offering comment yet, but there is a potential that this virus could put...
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