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January 29th, 2004
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Google Keeps 'em Guessing on IPO PlansThe Times Online reports Eric Schmidt commented to a group of business leaders that an IPO is not...Coke Joins Music Download BandwagonMusic download services - of the legal variety - continue to rack up promotional sponsorships from major brands....Ad Avoidance Becoming CommonForrester Research's Chris Charron holds that we are in the midst of an advertising backlash, citing the fact...Can-Spam To-Do List to Grow over TimeJeanne Jennings put together a crisp, but relatively comprehensive review of compliance issues with the Can-Spam Act. This...Study: 10 Percent of Spam Can-Spam CompliantYet another anti-spam software company studied the (lack of) effect of the Can-Spam Act, discovering that only about...Reinvented DoubleClick No Longer Internet PlayThe once-feared DoubleClick posted good financial results for Q4 2003 and even slightly raised expectations for its 2004...U.S. Tourism Budget SlashedThe $50 million apportioned last summer to promote the U.S. as a tourist destination for the first time...Google Continues Battle Against Keyword TM LimitationsA week after AOL settled a suit with Playboy on trademarked keyword terms, Google finds itself again in...'Precision' Web Metrics Breed Wariness, WearinessDave Morgan writes in ClickZ that promoting online marketing as being precisely measurable frequently does it a disservice....Coping with Can-SpamMarketingProfs published a Neil J. Squillante piece explaining some of the subtleties of Can-Spam Act compliance. In particular,...Search Engine Chart Reveals RelationshipsSearch marketing expert Bruce Clay produced a very cool interactive chart of search engine companies' incestuous relationships with...Google Uses Rich Media to Promote, um, Text AdsInternet entrepreneur David Galbraith points out the irony that Google is running rich media banners, boxes and skyscrapers...CBS Defends Refusal to Run MoveOn CommercialAfter receiving more than half a million calls and emails of protest, CBS Television Network finally issued a...Good Reason to Google on the First DateThe Cincinnati Enquirer reports that a New York City woman decided to Google a man she met on... |