Time Warner's AOL unit continued its implosion in the fourth quarter of 2003, the only Time Warner unit to prove a loser. AOL lost about 830,000 paying subscribers and about half a billion dollars of ad revenue from inflated bubble...
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The Times Online reports Eric Schmidt commented to a group of business leaders that an IPO is not on his agenda right now. Of course no one knows exactly how far out Eric plans his agendas. Because Google has the...
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Music download services - of the legal variety - continue to rack up promotional sponsorships from major brands. The newest bandwagon rider is Coca-Cola, with its Sprite brand coming to a general agreement with Musicmatch. Details of the agreement between...
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Forrester Research's Chris Charron holds that we are in the midst of an advertising backlash, citing the fact that 60 million households signed up for the do-not-call list, 54 percent of households have spam blockers and people using digitial video...
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Jeanne Jennings put together a crisp, but relatively comprehensive review of compliance issues with the Can-Spam Act. This review is particularly useful in its chronological layout of upcoming additional requirements. ClickZ reports....
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Yet another anti-spam software company studied the (lack of) effect of the Can-Spam Act, discovering that only about 10 percent of emails sent to its "honeypot" email addresses were fully complaint with the act's requirements. Internet Retailer reports....
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The once-feared DoubleClick posted good financial results for Q4 2003 and even slightly raised expectations for its 2004 targets. But the growth is very small relative to the growth of the Internet advertising industry that DoubleClick once dominated. In the...
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The $50 million apportioned last summer to promote the U.S. as a tourist destination for the first time was cut by $40 million this week in a new appropriations bill. The ad budget may be cut entirely from the Department...
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A week after AOL settled a suit with Playboy on trademarked keyword terms, Google finds itself again in litigation with American Blind on the very same issue. As there hasn't been a full-fledged U.S. judgment on the issue of whether...
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Dave Morgan writes in ClickZ that promoting online marketing as being precisely measurable frequently does it a disservice. He shows the silliness of many such claims with the example, "we had 2.47 unique visitors per second last month on the...
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MarketingProfs published a Neil J. Squillante piece explaining some of the subtleties of Can-Spam Act compliance. In particular, Squillante has an idea for interpreting the intentions of recipients unsubscribing to third party lists - an unclear part of the law...
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Search marketing expert Bruce Clay produced a very cool interactive chart of search engine companies' incestuous relationships with one another. There are similar things like this out there, but this is the best seen so far. Mouse over any company...
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Internet entrepreneur David Galbraith points out the irony that Google is running rich media banners, boxes and skyscrapers with the slogan "Ads that work" to promote...text ads....
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After receiving more than half a million calls and emails of protest, CBS Television Network finally issued a statement, defending its decision not to run MoveOn.org's 30-second "Child's Play" commercial during the Super Bowl. The ad was the winner of...
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The Cincinnati Enquirer reports that a New York City woman decided to Google a man she met on the Internet before meeting him for dinner. Turns out, there was an FBI warrant for his arrest and that he had eluded...
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