This announcement by Yahoo explains how Yahoo Shopping is about to switch from a 3.5 percent revenue sharing deal to a new cost-per click scheme dubbed Yahoo Product Submit. In other words, Yahoo will bear less of the risk and...
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Following the launch of a new campaign last June, Hotwire is launching a new round of television commercials this week focusing on its discount hotel rates. The campaign continues with the tagline, "Eat. Sleep. Drive. Cheap." developed by DeVito Verdi....
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Lycos will shutter its chat rooms in February, much like Microsoft did this past fall outside the U.S. and Canada. Lycos will delete all content. A statement said the company made the decision to focus on other projects. While chat...
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There are good audits (the pre-IPO kind) and bad audits, (the IRS kind). The New York Times reports that Google has completed the audit required to move forward with its IPO filing. Things are on track for launch. The Times...
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According to the Register, it wasn't scalability that took Orkut offline, but security issues. The article bashes Google on several fronts, including their policy of letting coders experiment with projects on their own time, which helped the genesis of Orkut....
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Hoping to ride the unfortunate popularity of reality television, the American Legacy Foundation is launching an ad campaign that will resemble a reality TV series. Launched yesterday, the campaign will follow "Bob," a New Yorker who is trying to quit...
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In a poll by the Association of National Advertisers, one in three marketers complained that their agency suffered from "creative arrogance." The study indicts the agency creative culture as self-absorbed and largely having failed to work toward client strategy. Most...
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eBay discovered that a "handful" of auction sellers were creating fictional good seller ratings for themselves by exploiting certain web scripts. The ratings, the keystone of trust that allows sellers to believe that they are dealing with honest businesspeople, indicate...
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If I owned the operating system, I wouldn't be the last one to release a toolbar, but, hey, that's me. Google has already moved to the DeskBar, and MSN finally launched a toolbar with some core search features. It's going...
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