A software bug earlier this month leaked the news that Yahoo was readying an RSS reader. Today Yahoo employee Jeremy Zawodny announced on his blog that Yahoo's RSS reader is available for public beta. The module is not yet on...
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Levi's has a global marketing approach to online communication. Its European web site is quite different from the American one. It's much more focused on branding, rather than on product presentation, reflecting long-standing differences in the retail environments in both...
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Procter and Gamble, the supposedly staid, old school marketer, has since 2001 been using a 280,000-strong army of kids to stealth market products using good ol' word of mouth. The group, called Tremor, enlists kids ages 13-19 via the web,...
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eCommerce Times runs down the impending legal issues, likely to develop in 2004, that will effect online retailers. Topping the list are privacy, taxes, intellectual property suits, security and regulation....
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Some states are seeking to narrow exemptions included in the Do-Not-Call Registry rules. The debate centers especially around exemptions given to charities and political concerns. The exemptions are contentious because they can at once be seen as preventing the regulation...
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Where once anti-spam advocates had hoped a common standard would arise for email identity verification - possibly helping curtail spam growth - the potential solution is increasingly seen as farther and farther away, as large Internet providers adopt different proprietary...
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