mOne's group media director Jonathan Adams will move to Modem Media to take over the Delta account. Adams is a veteran of Lowe, Media Edge and Ayer. He will report to VP Media Services Walt Cheruk. AdWeek reports....
continue reading »
Select Resources International, a popular pitch consultant to major brands seeking new agencies, will move into the PR arena. The firm hired Dan Orsborn to head up the new division. The department will both train agency new business teams and...
continue reading »
Europe's second largest Internet service provider will re-up with Overture. Wanadoo signed a multi-year deal with the search giant, indicating that Yahoo's acquisition of Overture did not quench the company's ability to maintain its distribution network of other major portals....
continue reading »
Trying to emulate the success of Google, Yahoo started a new Yahoo Labs division that will attempt to come up with new technologies - particularly in the search field - that will keep it competitive. Upstart Google exploded onto the...
continue reading »
The cheeky amateur software coder Mike Rowe, who registered the mikerowesoft, seems to have tamed the better known Redmond beast, as Microsoft announced that it would cease its aggressive efforts to get the 17 year old software hobbyist to hand...
continue reading »
In the heyday of the Internet economy, The Industry Standard, was the magazine to read for options-rich dot-commers, thanks to smart writing and good editorial focus. When the bubble burst, so did The Standard. Now Jimmy Guterman, a former Standard...
continue reading »
The French ad conglomerate Havas - owner of Arnold and Euro RSCG - issued a statement denying "alleged accounting irregularities." Market rumors that the ad giant couldn't get its accountants to sign off on its books and that it had...
continue reading »
AOL finally offered something worth paying an extra subscription service above and beyond typical Internet service provider rates. AOL announced the launching of a movie downloading service, through its MovieLink brand, that will allow subscribers to rent titles such as...
continue reading »
Jupiter research pegged online sales this year to reach $65 billion and to grow at a 17 percent annual clip from now until 2008, when online sales will reach $117 billion. That means that online sales will account for about...
continue reading »
A Conversion Chronicles article advocates an "opt-in" strategy for increasing conversions, one area of online marketing in which many B2B web sites tend to be fairly weak. The article claims that merely getting visitors to opt in to some form...
continue reading »
Time shifting television digital video recorder innovator TiVo announced it elected a couple of advertising executives to its board of directors. In a figurative pointing of the bat to the bleachers, TiVo intends to announce to the industry that it...
continue reading »
Dynamic Logic examined ten cross-media studies and came to the conclusion that adding online to a TV sponsorship doubled a brand's association with the sponsorship of an event. It also boosted brand message association 7 points (over the 13 gained...
continue reading »
Overture: Advertiser Terms and Conditions
Users logging into Overture accounts recently may notice updated advertiser terms. One prominent change is the addition of email as a third-party venue where Overture results are displayed. It is clear that both of the leaders...
continue reading »
