Some direct sellers are both angry and disappointed at the imminent extirpation of the pop-up. The larger media sellers, like Sportsline, saw pop-up revenues decline rapidly as both the publisher and its advertisers became queasier about the negative branding effects....
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The optimistic U.S. government started soliciting ideas from the public as to how to generate sentencing guidelines for convicted spammers. These are the parameters - initially voluntary - judges use when considering what the factors are in whether or not...
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Cruise operator Royal Caribbean threw its $15 million interactive business into review, with four interactive shops competing against incumbent Arnold. The remaining $60 million of measured media spending will not be included in the pitch, which also currently sits in...
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Seemingly unwilling or unable to come up with an alternative creative format, unimaginative advertisers, courtesy of Unicast, will now have the ability to place full-screen, 30-frame-per-second, TV-style ads on the web in interstitial format. On Tuesday, MSN, ESPN, Lycos and...
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Working on a hunch, a Javelin Strategy analyst found that the increased use of Internet transactions, far from helping increase identity theft crimes, is actually helping keep it in check. Many reports and even government tabulations have incorporated the assumption...
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Spam filters work pretty well - at least some of them - but any filter that usefully catches spam will also, eventually, throw out an important email. Wired notes that people now have to exercise much greater care in what...
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While one study pegs shopping cart abandonment losses to ecommerce firms as high as $63 billion a year, a WebTrends study indicates that small changes in the purchasing process could significantly curtail that loss. Internet Retailer reports....
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The Food and Drug Administration (FDA) will soon publish its new guidelines on pharmaceutical advertising. Currently, online advertising benefits from not having to comply with print regulations that require advertisers to use the bulk of the creative to list stultifying...
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The pop-up serving vs. pop-up blocking boxing match is set to continue with the announcement of FPBA Group's COMMFLASH. It's a technology that detects pop-up blocking software, defeats it, and delivers a full screen "popstitial," a fancy name for yet...
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Courtesy of hosting services from SignOnSanDiego.com, the Newspaper Association of America is blogging (http://www.signonsandiego.com/naa/) the Connections conference in San Diego. Turnout for this year's new-media conference, which is being held in tandem with the Marketing Federation's conference, is said to...
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The British Heart Foundation launched an anti-smoking campaign, taking advantage of online communications. They created a micro-site that exhorts "Give up before you clog up" to support the campaign and teach people about smokers' health problems. The site, developed by...
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Forget about TV commercials on the Web, Mazda shows it's zoom-zoom with this anime-like Flash site for the RX-8 Transformer. Rick Bruner reports....
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A cheeky Vancouver, BC teenager named Mike Rowe wanted a catchy name for his web site, so he added "soft" to his name and registered the URL www.mikerowesoft.com. Microsoft is unamused. Microsoft's lawyers told Rowe he was committing copyright infringement...
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