Political marketers should avoid traditional online advertising and focus their efforts on interactive marketing, such as blogs, in order to reach young voters, according to a new survey. Young voters respond better to marketing as a conversation than to...
continue reading »
In the U.K., Royal Mail launched a digital stamp service that allows businesses to design and print personalized postage marks. Users can download the software, design their own "SmartStamps," pay for the postage online, and then print them directly onto...
continue reading »
CBS TV rejected MoveOn.Org's bid to run an anti-Bush ad during the Super Bowl, claiming that the network has a policy against advocacy advertising during the football championship. CBS's reaction did not surprise many, who have come to expect a...
continue reading »
Google Labs is at it again - this time tinkering around to try to display an automated ad when emails get opened. The fact that Google is exploring how email might be used to deliver information, ads or other communications...
continue reading »
In the case of jailed Iranian journalist and blogger Sina Motallebi, the Iranian and American blogospheres came together to get publicity and thousands of signatures on an online petition. There can be no denying that publicity in blogs can have...
continue reading »
