Some of the founders of the Open Directory Project DMOZ just launched an automated news aggregation service. The Company Information page says: "These algorithms read every story as it is released and then categorize each one into one or more...
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Christine Churchill provides a good overview of the growing contextual ad marketplace and how Overture's move to separate pricing for the contextual network from the pure search network forces a true reckoning by marketers. Currently, in both Google and...
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The half billion dollar jury decision against Microsoft in a patent dispute was reaffirmed by a federal district judge, who added to the damages $45 million in interest to boot. The original late summer jury decision found that Microsoft -...
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Advertising.com launched a new self-serve advertising interface named AdBid that brings to its inventory - primarily a combination of banner ads, text links and email opportunities - the same sort of pricing process and mechanism already seen in search advertising....
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Laurel Delaney lists ten items to consider in selling to Chinese customers. Part marketing advice, part business development advice, her MarketingProfs column also makes note of a long list of useful web-based trade resources for those trying to break into...
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Jakob Nielsen, the oft-cited usability expert, has a cruddy looking site (http://www.useit.com), and Jim Kukral asks the natural question, if this guy doesn't see fit to hire a designer for his site, why should anyone else? MarketingProfs reports....
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iMediaConnection's Nancy Wong Bryan interviews WeatherBug Senior Vice President and General Manager Andy Jedynak about the success WeatherBug has experienced as well as its unique Sponsor Select targeted ad program. One might liken it to a human-controlled Tacoda-like system whereby...
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Earthlink will distribute anti-spyware software to its subscribers, following the practices of both AOL and MSN. The Earthlink version of the software will notify users of programs that track behavior and instigate pop-up ads, regardless of whether or not users...
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Yahoo reported $664 million in Q4 revenue, up 132 percent from last year making it the most successful quarter in its 10-year history. Net income for the fourth quarter was $75 million, up from $46 million a year ago period....
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Gartner G2 Analyst Denise Garcia previewed a report on advergaming at the Consumer Electronics Show in Las Vegas. In the report, Garcia claims advergaming - the embedding of advertising in electronic games - will grow rapidly in the next few...
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Rolling Stone Editor Jann Wenner invested $200,000 in struggling Salon.com, and Adobe Co-Chairman John Warnock kicked in $600,000. The deal includes an editorial alliance between Wenner and the Salon staff in which the group will collaborate on a series of...
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Kathy Sharpe brought down her editorial hammer on the heads of clueless media executives who are making excuses for TV's poor performance and measurement. Viewership is down. Executives are blaming Nielsen methodologies, blind to possibility that viewers are simply not...
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Yes, Yahoo is moving away from Google for algorithmic search results and to Inktomi. The thing is, even though Inktomi spiders are out indexing the web, they are generally not considered as aggressive as Google's. That means you better get...
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Pamela Parker comments on the interesting dynamic that happens when media networks decide to break down and provide better targeting within their available inventory. Publishers want to participate in networks that have high effective CPMs, and as marketers get more...
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