Paid placement auction values are based on the degree to which the media is well targeted, and Hans Riemer points to the potential disastrous impact on the industry if search traffic providers like Google and Overture don't do everything possible...
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In one of the odder Internet diet-of-the-moment programs, MyPetFat approaches the promotion of weight loss a bit differently than other programs. It grosses out dieters by giving them a sack of fat to carry around, reminding them of how disgusting...
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CNET reports that for Overture, TAC (traffic acquisition costs) as a percentage of revenue are growing due to competition for deals with portals. That's one reason Yahoo and Overture became one, to keep those costs in-house. It creates a domino...
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Joanna Belbey and Karen Gedney write that the sender line can be more important than the subject line in email marketing. This logic should carry through the creative, making sure that it makes for a personal message with a...
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Obstacles or added costs to a site's purchase process lead to abandoned shopping carts, according to new research by WebTrends. This contribution to the marketing sciences rivals past findings, such as speed bumps causing cars to slow down, slapping customers...
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Switchboard, the local listings company, and Shopping.com plugged their products together in hopes of providing a more comprehensive yellow pages offering. Switchboard has been week on national advertisers, while Shopping.com has not been able to concentrate on local markets. Shopping.com...
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Amazon again leads the list of top ten ecommerce sites in terms of visitors, but HSN.com usurped its lead in length of shopping sessions. HSN shoppers spent more than 13 minutes apiece, while Amazon shoppers spent closer to 10 minutes...
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Filling a recently-created void, several New York City online executives launched a new interactive trade group, called 212. The group, geared towards those who "do the work," rather than top level executives, hopes to mirror the success of the Boston...
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Giving DoubleClick the love - and displaying an apparent lack of interest in other vendors - Starcom anointed DART Motif its preferred rich media vendor. Starcom IP Director Jeff Marshall says, "In our world there are a lot of little...
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Vail Resorts partnered with AdTools, Inc. to create SnowMate - a branded desktop application with a personality named Trevor - that alerts users to weather conditions and delivers ski condition reports. Vail can "push" information out when it chooses, and...
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As we reported a couple of weeks ago, the online liberal political organization MoveOn.org, sponsored a contest, Bush in 30 Seconds, to find the best home-made anti-Bush ad, which it plans to air on TV. After receiving more than 1,500...
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