A Hitwise ranking of top visited ad agency sites shows some strange traffic patterns. Some agency sites, it seems, benefit from confusing brand names - Modem Media and MediaCom among them - that are likely to tempt web surfers to...
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ClickZ's Paul Soltoff describes how advertisers using third party lists can help ensure that their marketing efforts conform to the newly-enacted Can-Spam legislation. He suggests seeding rented lists to ensure that headers aren't falsified and subject lines don't become misleading...
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Email software companies and research firms are using the Can-Spam Act as a scary bogeyman in marketing of their products and services. The act allows for very stiff civil penalties for companies falling out of compliance, and that liability gives...
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Long-time e-marketing consultant Adam Boettiger, best known for his discussion list and consulting service I-Advertising, says that there is no perfect spam filter. The only real solution to spam is a "personal email strategy," a combination of the right filters,...
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American publishers and some ecommerce firms are translating their sites into foreign languages to try to exploit the global nature of the Internet's market. Even British sites, like the BBC's, are creating alternative sites in the same language, geared more...
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People are turning less to network news and newspapers to get news and information, especially on campaign issues. Four years ago, 45 percent of people got news from network TV news and 40 percent received it from newspapers. Now both...
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BizRate reports that Q4 ecommerce grew by 22 percent. That included a rise from 110 million orders to 180 million orders, making for about $18 billion in spending versus 2002's $15 billion. Women out-represented men by a 3-2 ratio. Internet...
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That broadband access is growing is no secret. That it has penetrated almost half of households is worth noting. A study shows that while dial-up Internet access has stagnated, broadband has about caught up to it. Another study (Knowledge Networks/SRI's...
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As tolerance for and the effectiveness of traditional advertising declines, brands are still alive and well in song lyrics. Mercedes, Cadillac and Lexus are the top three brands mentioned in the top 20 songs on the Billboard Hot 100 chart,...
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The IAB announced the formation of the IAB Hispanic Committee, a collaborative effort among Hispanic online publishers to educate agencies and marketers on how best to use online marketing to reach the Hispanic community. The committee has already put together...
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Gartner G2 Analyst Denise Garcia, in this transcript of her presentation to attendees at the Beaver Creek Agency Summit, presented the firm's Advertising Trends Report which explored the issues facing seven vertical industries as they relate to online advertising. iMediaConnection...
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YAROBFB = "yet another report on blogging for business." At 93 pages, it looks promising, if somewhat academic (a sample sentence fragment from the abstract: "Weblogs, in other words, envisage a hierarchy circumvention mechanism..."). Author George Dafermos has his own...
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It's getting to the point where Google can tell users about any string of text or numbers. Of course they will also serve up some highly-targeted ads at the same time. Now, in addition to tying phone number into Google...
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In what is turning out to be a major PR faux pas, many people have been angered by Symantec, seller of Norton Anti-Virus Software. Where they normally send out alerts to customers who face performance-affecting problems, they decided not to...
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