Online job recruitment advertising broke through the $3 billion ceiling last year, severely infringing on a market once owned almost exclusively by newspapers. Recruitment firm Borrell Associates, though, released a study showing that newspapers may yet strike back effectively, as...
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Kevin Lee explains the trade-offs in the various strategies for making the new year's aggressive revenue goals via search marketing. Sure, marketers can stamp on the gas pedal and maximize revenues by going number one on a wide array of...
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A new report by Alexander Resources states that mobile infotainment is expected to generate worldwide revenues of $7.2 billion by 2008. But before the industry's consolidation, significant hurdles must be overcome. Martina Zavagno comments....
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Yahoo insiders have been slowly leaking details about its upcoming Really Simple Syndication (RSS) feature that is likely to be made part of its MyYahoo product. The RSS standard allows for web news and headlines to be pushed to newsreader...
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The annual dance has already started, where agency television network buyers complain about the unreasonableness of network TV prices, falling ratings, ludicrous network claims. This annual phase leads up to the multi-billion-dollar television upfront season - due to start in...
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Rebecca Lieb tells the cautionary tale of how well-intended, but half-hearted sites can do more to frustrate potential donors to nonprofit causes. Her effort to give money to the Cousteau Society at first failed when she found herself directed to...
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The two former Ogilvy executives indicted in the last few days for allegedly bilking the federal government by tampering with ad agency timecards both pleaded not guilty. Thomas Early, until recently Ogilvy's director of finance, and Shona Seifert, once an...
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An online retailer in the consumer electronics market significantly improved its ability to handle suspicious transactions using software from CyberSource. Fraud prevention can be resource intensive (read: time consuming for customer service reps), and automation is often welcome, provided it's...
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Only eight months into her new position as interactive media executive vice president, Lisa Brown is leaving AOL. Brown cites "health and personal reasons." Industry trades quote anonymous sources as having said Brown was under investigation for questionable expense reports...
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The New York Lawyer magazine conjures up the image of salivating lawyers to describe the catalytic effect that Google's IPO is expected to have on the IPO market in general. No one seems to be asking the question of whether...
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