New Agency to Focus on Advanced Digital Media

Former Universal McCann creative director Alan Schulman launched Brand New World, a new agency designed to exploit emerging forms of digital media. Schulman said part of his focus will be connecting agencies with developers of these emerging digital media platforms.... continue reading »

Firm Claims Right to Interstitial, Pop-up Royalties

InternetAd Systems, a TechSearch-owned company designed to enforce intellectual property in the online advertising sphere, filed suits against ESPN, the New York Times and Travelocity, claiming that they violate its intellectual property controlling the "invention" of interstitial advertising. CNET reports.... continue reading »

Microsoft Launches Video Ad Service

At yesterday's Consumer Electronics Show in Las Vegas, Microsoft announced its MSN Video service that it claims would aid in the use of TV-like advertising on the Internet. The new service will allow advertisers to run video ads through a... continue reading »

Missing Men 18-34 Found

New research confirms the belief that the large shift of men 18-34 from television to the Internet is true. BIGresearch's latest Simultaneous Media Usage Survey of 13,000 men confirmed Nielsen's claim that the drop in television rating was due to... continue reading »

Product Placement the New Pop-up

In his OnlineSpin column, Jim Meskauskas takes look at the proliferation of product placement both good ("Queer Eye") and bad ("The Restaurant") and warns we will see much more of the latter before we settle into the glee of the... continue reading »

GM Promotes 'The Hot Button'

General Motors started a $50 million campaign to promote its brands in the U.S. with the "Hot Button" program. The first step sent out a direct mail piece to six million consumers nationwide and will include television, print, Internet and... continue reading »

Local Search May See Convergence

Greg Sterling thinks about local advertising and local search listings all the time. It's what he does at the Kelsey Group. So it's not surprising to see him put on the analyst hat to predict the future of paid... continue reading »

Jockey Viral Advergame a Success

ClickZ's Tessa Wegert look back to 2003 and singles out a notable microsite campaign for Jockey in which the apparel manufacturer sponsored a Flash application called Make-A-Flake. Promoted only with a house list of 1,500 names, the microsite garnered 17.4... continue reading »

Survey Puts Search and Email Tops

The MarketingSherpa/AD:TECH survey results failed to shock, with search marketing (price-per-click in particular) and house lists ranking as most effective. Apparently, while increased spam has pushed list rental to the bottom of the heap, mailing house lists produces results. It... continue reading »