In an email sent early today to its hundreds of thousands of affiliates, Amazon.com detailed their new commission structure. Olivier Travers lists the major changes and comments that they reflect the company's willingness to play to its strengths in its...
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eBay will raise fees 45 percent, a tacit recognition of its dominance in the online auction field. The fee comes along with a pledge that sellers will be credited for auctions in which the highest bidder fails to pay. CNET...
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Eatmail, a U.K.-based online community focusing on viral video spots, announced the top ten viral clips of 2003. The winner this year is a spoof of the Mastercard "priceless" campaign. Half of the winners this year are actually spots produced...
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Overture, rubbing in the blandishments cast at Google's monolithic bidding policies, will allow advertisers to split their bids between search and contextual listings - types of media that typically have very different values to most marketers. Overture also plans to...
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With a new version of Microsoft's browser soon to be released, some industry players are wringing their collective hands over how the changes may affect ad delivery. In particular, patent work-arounds involving auto-launching rich media and features that reject cookies...
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Travelocity launched an $80 million dollar "Roaming Gnome" campaign starting with online media and moving now into television. For three weeks in December, Travelocity used a fake website to focus attention on the travels of a stolen lawn gnome that...
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A MediaPost survey shows that online and cable have the greatest degree of increasing media demand, with network television trailing the seven other media forms. The order of demand increases reads like an inverted list of perceived media pricing, with...
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The fact that this was the strongest season yet for online shopping is no surprise, nor are most of the stats in this National Retail Foundation / Shop.org release. However, it is interesting to look specifically at some of the...
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AOL announced today it will bake in its spyware and adware fighting programs into future upgrades of the AOL 9.0 Optimized service for both dial up and broadband users. This program will help AOL users rid their systems of annoying...
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Many publishers still don't know whether the Internet is friend or foe, and a new study from the Online Publishers Association explains why. Some 46 percent of visitors to magazine Web sites, such as ESPN.com and Epicurious.com, say they rarely...
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A New York court indicted two Ogilvy & Mather executives alleged to have conspired to bilk the U.S. government - then a client through the White House Office of National Drug-Control Policy - by asking staff to make false billing...
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