Rather than spend $1 million on advertising, USA Networks has decided to simply give it away. However, the cable network couldn't do it without a bit of marketing thrown in. USA Network will hand out one million one dollar bills...
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Three out of four web users also use non-browser applications to navigate the Internet. These may include streaming media players, instant messaging and file sharing tools. A new Nielsen/Netratings study shows that about 106 million users - 11 percent more...
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USA Today reports that communication experts have lots of advice for big restaurant chains and beef industry groups to help them grab the beef crisis by the horns. Their suggestions are scary. Missing among the options is the obvious one:...
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AOL reports that it blocked more than half a trillion spam messages in 2003. That's about 15,000 messages per user, or about three quarters of the mail. It's biggest day held 2.4 billion messages. DM News reports....
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DM News compiled a list of laws, regulations and policies coming into effect in the new year that affect direct marketers, particularly Internet marketers. It's a good guide for new measures to be enforced this month from the Can-Spam Act....
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While paid inclusion revenues at Looksmart will drop significantly - now that Microsoft is taking its ball of inventory and going home - every indication shows that Yahoo and Inktomi will forge ahead with new programs for use across several...
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If ever marketing were important to a particular product, vodka would certainly qualify. Basically vodka has no taste (unless it's a flavored variety), so marketers must rely on gaining awareness and cool factor by marketing to trend-setting influencers. Using viral...
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Proving once again that the Internet makes bad publicity much worse, Mattel's latest legal tangle over Barbie dolls made it online. A federal court said Utah artist Thomas Forsythe's use of Barbie dolls in photographs depicting the Mattel toy naked...
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The stats from shopping.com and other shopping comparison engines should come as no surprise. These shopping comparison engines became successful vertical portals for shopping search. The real question is who will dominate the future of shopping search, the shopping portals,...
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ClickZ's Shari Thurow points out that ad agencies - frequently the online marketing partner for many advertisers - tend to be terrible at doing search engine marketing. She blames, among other cultural and structural issues, the overweening desire to produce...
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Search marketers, like columnist Nate Elliott, are finding that Google's contextual AdSense system both radically increases inventory, but also radically decreases return on investment relative to search term inventory. Industry scuttlebut increasingly focuses on demands that Google allow search marketers...
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Ben Isaacson reviewed the effects the Can-Spam Act and a potential do-not-email registry will have on marketers as well as consumers. The Can-Spam law mandates that email marketers honor unsubscribe requests, which sounds simple enough, but might prove unclear on...
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People for the Ethical Treatment of Animals (PETA) claims that any animal with a brain can get mad cow disease, and a new web campaign seeks to spread the idea hither and yon. Eat the tainted meat, PETA claims, and...
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Investment bankers that didn't make the grade can watch while Goldman Sachs Group and Morgan Stanley take Google public. Unfortunately, none of the articles write about specifics, such as size of float, dates or valuation. Ongoing coverage will continue apace,...
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