12 Tips for Search Engine Marketing

HouseValues' director of marketing offers up 12 tips for more sophisticated search engine marketing. He points out that search engine marketing is much like other direct marketing (list plus offer), but with the problem that the competition immediately gets a... continue reading »

Finding the Elusive Single Males

Joseph Jaffe, in his ongoing series of online demographic descriptions, tackles the young online single male. He finds them indexing very highly online, spending many late hours logged on and concentrating often on consumer electronics and other gadgety things. Sports... continue reading »

Judge Rules Virginia Anti-Spam Law Can't Touch Floridians

A federal judge threw out AOL's suit against Florida technology providers to alleged spammers. The judge ruled that AOL failed to show that the alleged spam helpers were subject to the Virginia laws AOL used to base its suit. The... continue reading »

'Headvertising' Delivers Proven Results

In the vein of forehead advertising, "headvertising" proved a success. An ongoing campaign for web hosting firm C Host, which paid 22-year-old Jim Nelson to wear the company's logo on the back of his shaved head for five years, garnered... continue reading »

Meat Groups Employ Web for Mad Cow Exploitation

Meat trade groups used the Internet to get out information about mad cow disease, as the U.S. comes to grips with the prospect that its relatively lax livestock feed safeguards may have allowed the brain eating disease into the country.... continue reading »

Getting Better Polling Data

Bryan Eisenberg lists several important considerations in conducting online polls and research. He makes the important point that what people think they will do sometimes varies greatly from what they will actually do. Questions and survey processes can be arranged... continue reading »

'Super Keywords' a Branding Prospect

Kevin Lee compares the use of general and category "super keywords" to the use of mass broadcast branding opportunities, such as advertising on the Superbowl. Both rely on a branding effect to justify expenditures and generally follow a different set... continue reading »

Companies Shifting Privacy Policies to Gain Flexibility

Many companies are changing their privacy policies to reflect new realities. Those realities include more integrated businesses that require more information sharing between business units, as well as the increased penetration of the Internet and increasing use of the Internet... continue reading »

LoJack to Overdrive

LoJack awarded its online account - concentrating on search marketing - to Overdrive Marketing Communications, taking it away from Hill Holliday in Boston. Hill Holliday had previously done a mostly traditional media campaign to help brand the car security and... continue reading »

Bally to Agency.com

Bally Total Fitness selected Agency.com to manage its website and conduct online marketing. Bally launched a new campaign this week with the "Every body needs something" tagline. The company typically spends about $65 million per year on measured media. AdWeek... continue reading »