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January 2004
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Finding the Elusive Single MalesJoseph Jaffe, in his ongoing series of online demographic descriptions, tackles the young online single male. He finds...Judge Rules Virginia Anti-Spam Law Can't Touch FloridiansA federal judge threw out AOL's suit against Florida technology providers to alleged spammers. The judge ruled that...'Headvertising' Delivers Proven ResultsIn the vein of forehead advertising, "headvertising" proved a success. An ongoing campaign for web hosting firm C...Meat Groups Employ Web for Mad Cow ExploitationMeat trade groups used the Internet to get out information about mad cow disease, as the U.S. comes...Getting Better Polling DataBryan Eisenberg lists several important considerations in conducting online polls and research. He makes the important point that...'Super Keywords' a Branding ProspectKevin Lee compares the use of general and category "super keywords" to the use of mass broadcast branding...Companies Shifting Privacy Policies to Gain FlexibilityMany companies are changing their privacy policies to reflect new realities. Those realities include more integrated businesses that...LoJack to OverdriveLoJack awarded its online account - concentrating on search marketing - to Overdrive Marketing Communications, taking it away...Bally to Agency.comBally Total Fitness selected Agency.com to manage its website and conduct online marketing. Bally launched a new campaign...FindWhat IntelliMap to Increase EfficiencySearch marketers often regard FindWhat as the third major paid placement player, behind Google and Overture. Google first...Overture Alumni Take Diverse PathsAVN (it popped up in Google News, honest) reports that Darren Davis, formerly a product manager for Overture...USA Network Gives Away Marketing BudgetRather than spend $1 million on advertising, USA Networks has decided to simply give it away. However, the...Non-Browser Apps More PopularThree out of four web users also use non-browser applications to navigate the Internet. These may include streaming...PR Advice to Cow Industry is MadUSA Today reports that communication experts have lots of advice for big restaurant chains and beef industry groups...AOL Blocked 500 Billion Spam Messages in 2003AOL reports that it blocked more than half a trillion spam messages in 2003. That's about 15,000 messages...Direct Marketers Look to Impending ChangesDM News compiled a list of laws, regulations and policies coming into effect in the new year that...Future of Paid Inclusion Less Gloomy than AppearancesWhile paid inclusion revenues at Looksmart will drop significantly - now that Microsoft is taking its ball of...Viral Marketing Firm SoulKool Promotes Türi VodkaIf ever marketing were important to a particular product, vodka would certainly qualify. Basically vodka has no taste...Appeals Court Gives Naked Barbies Thumbs UpProving once again that the Internet makes bad publicity much worse, Mattel's latest legal tangle over Barbie dolls...The Future of Shopping OnlineThe stats from shopping.com and other shopping comparison engines should come as no surprise. These shopping comparison engines...Agency Egos Get in the Way of Good SEMClickZ's Shari Thurow points out that ad agencies - frequently the online marketing partner for many advertisers -...Google Pressured to Allow Separate AdSense BidsSearch marketers, like columnist Nate Elliott, are finding that Google's contextual AdSense system both radically increases inventory, but...Can-Spam to Challenge Email MarketingBen Isaacson reviewed the effects the Can-Spam Act and a potential do-not-email registry will have on marketers as...PETA Web Campaign Spreads Spongy Brain FearPeople for the Ethical Treatment of Animals (PETA) claims that any animal with a brain can get mad...Google Chooses an Investment BankInvestment bankers that didn't make the grade can watch while Goldman Sachs Group and Morgan Stanley take Google...Amazon Offers Affiliates Commission ChoicesIn an email sent early today to its hundreds of thousands of affiliates, Amazon.com detailed their new commission...eBay Fees Upped 45 PercenteBay will raise fees 45 percent, a tacit recognition of its dominance in the online auction field. The...Eatmail Taps Best Viral Clips of 2003Eatmail, a U.K.-based online community focusing on viral video spots, announced the top ten viral clips of 2003....Overture to Allow Bid Splits in Context, Search AdsOverture, rubbing in the blandishments cast at Google's monolithic bidding policies, will allow advertisers to split their bids...Browser Update Could Cause Ad IssuesWith a new version of Microsoft's browser soon to be released, some industry players are wringing their collective...Travelocity Launches $80 Million Campaign with WebTravelocity launched an $80 million dollar "Roaming Gnome" campaign starting with online media and moving now into television....Increased Media Demand Going to Online, CableA MediaPost survey shows that online and cable have the greatest degree of increasing media demand, with network...Search, Affiliate and Email Power a Strong Holiday SeasonThe fact that this was the strongest season yet for online shopping is no surprise, nor are most...AOL to Introduce Anti-SpywareAOL announced today it will bake in its spyware and adware fighting programs into future upgrades of the...Publishers Watch as TV Sites Produce More 'Cross-Channelers'Many publishers still don't know whether the Internet is friend or foe, and a new study from the...Two Ogilvy Execs IndictedA New York court indicted two Ogilvy & Mather executives alleged to have conspired to bilk the U.S....MSN Good Business Without Adult Content AdvertisersStefano Maruzzi, country manager of Msn.it, said that MSN's decision to drop dialers, gambling and pornography advertisers proved...Google Dance Questions AnsweredDanny Sullivan completes his four-part series on Google's new organic search algorithm and the often devastating effects it...Gen Y Habits Demand Multifaceted MarketingJim Meskauskas writes on iMedia Spotlight about the growing level of multitasking among Gen Y and how it...E-tailers See Huge 2003 Increases, Still Love EmailA BizRate.com study sponsored by Shop.org showed that 59 percent of online retailers reported at least a 25...Google to be Dumped by YahooThe other shoe will soon drop, according to industry reports, and Yahoo will cut ties with Google, its...Brits Investigate U.S. Ecommerce Price UndercuttingA British music retailing trade group - with a retro name: British Phonographic Industry (BPI) - is attacking...Wi-Fi & Fries in the U.K.BT Group announced today an alliance with McDonald's to equip the fast food restaurant chain with high-speed wireless,...PA's Secret Site-Banning Law ChallengedA Philadelphia judge heard arguments by the American Civil Liberties Union (ACLU) and another nonprofit group against the...Kanoodle's Sprinks Team on a RollWith the help of several of the former Sprinks executive team, Kanoodle is making waves. Kanoodle launched a...Volvo Goes Online First to Reach 35-Year-OldsVolvo plans to begin a large campaign aimed at 35-year-olds that will focus on reaching the demographic online....New Agency to Focus on Advanced Digital MediaFormer Universal McCann creative director Alan Schulman launched Brand New World, a new agency designed to exploit emerging...Firm Claims Right to Interstitial, Pop-up RoyaltiesInternetAd Systems, a TechSearch-owned company designed to enforce intellectual property in the online advertising sphere, filed suits against...Microsoft Launches Video Ad ServiceAt yesterday's Consumer Electronics Show in Las Vegas, Microsoft announced its MSN Video service that it claims would... |