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Motor Giant to Increase Internet MarketingAutoMotive News: GM will trim traditional media General Motors will devote more of its marketing budget this year to...Don't Forget Senior Citizens When Planning OnlineeMarketer: Getting Online in the Golden Years It's easy to just lump the whole senior citizen category into the...Mulling AdvertorialsCBS Marketwatch: Ad Separation a Delicate Web Dilemma Thoughtful piece on the role of advertorials online: While many of...Overture Announces First Wave of Accredited CompaniesPress Release: MakeMeTop becomes an Accredited Overture Search Engine Marketing Company Kicking off in the UK Overture have started...AOL Ditches GothamCBS MarketWatch: AOL dismissed ad agency The new executive vice president of brand marketing at America Online reportedly has...What are the Implications of Yahoo Buying Inktomi?Internet.com: Scenario Analysis of Yahoo's Acquisition of Inktomi When Yahoo announced that it was going to acquire Inktomi just...Jupiter Research Starts BloggingPress Release: Jupiter Research Announces the Launch of Analyst Weblogs Jupitermedia Corporation today announced that its Jupiter Research division...Froogle Not Quite There YetBusinessWeek: Will Froogle Be a Google for Shoppers? Maybe not right away. The search giant's new service, still in...Advertising.com Wins 3 Major New ClientsPress Release: Major Marketers Choose Advertising.comís(SM) ACE Serve(TM) Technology for Online Ad Management Advertising.com, Inc. today announced the addition...Brand Your Emails Part IIClickz: Branding Your E-Mails, Part 2: Find Brand Loyalty Close to Home In a previous post, I referred to...CMR Predicts Net Ads Up 7.4% in 2003Press Release: CMR/TNS Media Intelligence Forecasts Moderate Rise In Overall Ad Spending For 2003… MediaPost: Rebound Continues CMR/TNS Media Intelligence...Lessons Learnt in 2002Anne Holland sent out an email a few weeks back asking MarketingSherpa readers to contribute to a "lessons...78% of Users Find Pop-Ups "Very Annoying"zdnet: Study: Pop-ups hated but they work These extraordinary findings are courtesy of GartnerG2. And as consumers get more...Gator Targets Search Engine Marketcnet: Search engines get "Gatored" Ummh. I'm not exactly sure what to make of this. First off this...Difficulties Ahead for Google?Business Week: Google's Gaggle of Problems Slashdot: Honeymoon Over For Google? A detailed article looking at the different challenges currently...UK Online Advertising to Soar in 2003Bloomberg: U.K. Internet Ad Spending Will Soar 46 Percent, Study Says Advertising spending on the Web in the U.K....Tune Copy Length to Your CharacterClickz: Long or Short Copy? Part 1 Are your readers looking for an experience; do they want to feel...Gucci Launch Buzz Advertising CampaignMedia Guardian: Furore as Vogue ad hits the 'G' spot This is about to go stupid. High fashion magazine...Espotting Signs Two Part Deal with FASTPress Release: FAST and Espotting Media Strike European Search Distribution Agreement FAST, a leading developer of search and real-time...Online Advertising Formats 101New Architect: New Architect: What Advertisers Want Here's a nice article that you can pass on to your clients...Yahoo Posts ProfitsSiliconValley.com: Yahoo posts profit, premium services grow Internet media company Yahoo Inc. on Wednesday reported a quarterly profit versus...Marketing to TeensMedia Post: Teen Marketing Online: Know Your Audience I had a meeting this week with a major record label,...AT&T mLife Tries SMS Voting in 'American Idol' SponsorshipMy name Suliat And i am 12 i was wondering were the american idol tryouts for kids is?...Yahoo to Offer Broadband NationwideNYT: Yahoo Plans Big Expansion of Broadband In an effort to maintain itself in an increasingly competitive online services...Ebay Profits Sharply Up in Q4 2002NYTimes.com: EBay Profits Rose Sharply in 4th Quarter Interestingly, they did their promotion with TV and focused their message...Older Audience = Online + SpendingCopley News Service: Spending power Old people spend more money. And people are getting older. These are...InternetWeek "Spam" Survey Garners Interesting CommentsInternetWeek.com: InternetWeek Readers Desperately Seeking Fix To Spam Problem It's interesting to look at the survey results of a...Results in from 2nd BMWFilms SeriesAutoWeek: Z4 roadster stars in BMW's second season of online films BMW and its agency, Fallon Worldwide, have...Non-Profits to Increase Usage of InterneteMarketer: Non-Profits' Internet Plans With Internet usage always increasing, another industry segment plans to increase its usage of the...Is it Possible to Steal Website Domains on Google?High Rankings Advisor: Hijacked Site or Google Mistake? Here's a friday teaser for you - what on earth is...Nissan Creates Online Effort to Target African AmericansIAR: Nissan Targets African Americans Online "The Black Experience" will focus on "shifters, shakers and groundbreakers" in the African-American...TV Jargon and Affecting ConvergenceJupiter Blog: Michael Gartenberg talks about "PCs and TVs in the " Gartenberg's got some interesting comments about convergence...The Potential of Wireless MarketingTime: The Joy of Text There appears to be a lot of resistance to wireless marketing in the US,...Weatherbug Unveils On Demand Ad ModelAdAge: PAY TO TURN OFF ADS WITH WEATHERBUG.COM If the consumers elect to view ads, they get free access...Targeting Behavior on News SitesE&P Online: Newspaper Sites Enhance Behavior Targeting The NYTimes.com is leading the way again amongst news paper websites. ...MSN I-Marketing Best Practices Project LiveThe Best Practices Database of i-marketing case studies, research and wisdom galore, made live today at Advantage.MSN.com (most...SEM in 2003Search Engine Blog: The State Of Search Engine Marketing, 2003. Google rules the roost A nice discussion of the...Pop-Ups and Pop-Unders Equally AnnoyingMedia Post: Pop-up vs. Pop-under: Researchers See No Difference A good discussion of the pop scene, highlighting research that...Email Marketers Form Group to Deal With SpamIAR: E-mail Service Providers Band Together Concerned that the war on spam has left some of their customers suffering...Pepsi Announce Superbowl Ad FormatPress Release: Pepsi-Cola Unveils Super Bowl Advertising Lineup Remember last year? Pepsi's nostalgia campaign featuring pop diva Britney Spears...Coke Promotes New "Real" Campaign OnlineWhile Coke may not be as close to Pepsi in its ability to use the Internet as smartly...DoubleClick Beat Analysist ExpectationsAP: DoubleClick reports fourth-quarter results DoubleClick reported adjusted earnings Tuesday after the financial markets closed that beat analysts' expectations...User Centric AdvertisingNews Future: Getting Beyond the Banner (and Beyond the Banner in Disguise) An interesting discussion on different online...The Softer Pop UpMedia Daily news: Clipstream Video CommFlash Ads To Enhance Pop-up Campaigns Here's yet another technology aimed at easing the...b-Blogs: The Next Level of CollaborationClickz; Meet the B-Blog Kathleen Goodwin discusses the implications of weblogs as business tools. From a marketing perspective she...How to Structure Web Pages VisuallyBoxes and Arrows: Visible Narratives: Understanding Visual Organization Whenever we attempt to make sense of information visually, we first...Undesign - the New Black?Graphics International: LO-FI ALLSTARS (PDF Scan) Or Text Copy I threw my toys yesterday, going off on one about...Salon Brought to You By..David Talbot: Salon's New Deal IAR: Salon: Pay Up or Get a Sponsor AlterNet: Salon Goes for Broke David Talbot: "OK,...Judge Bans Company from Sending Unsolicited EmailAP: N.Y. Judge: No Unasked-For Spam State (NY) Supreme Court Justice Lottie E. Wilkins permanently enjoined MonsterHut, which state... |