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December 2003
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Online Critics Get Wish: DMA's Wientzen to RetireThe interactive trade press won't have the Direct Marketing Association's (DMA) CEO H. Robert Wientzen to kick around...Ogilvy Hires Wheeler to Run InteractiveOgilvy's interactive shop hired online veteran Eric Wheeler as executive director. The choice of Wheeler is a slight...Wear Your Seatbelt When You Drive Your CMSReid Carr explains at MarketingProfs how the ease of use of content management systems can have dire consequences,...DaimlerChyrsler XMas Stunt Makes NY TimesDan Barry reports in the New York Times that DaimlerChrysler has created what it calls the "first ever"...Online Stores Driving Sales and Offline TrafficEcommerce sites are increasingly trying to point buyers back to the bricks and mortar stores. They're finding that...Coupons Popular, Difficult to ExecuteOnline coupons are growing rapidly in popular use - about two in five online households use them -...Survey Shows Return Policy EffectsAbout 10 percent of people surveyed by Harris Interactive said that they would decide not to return to...Visa Purchases Up 45 Percent OnlineVisa reports that online purchases are up about 45 percent from last year. These accounted for 7.2 percent...Getting Products Featured in the Mainstream MediaAn article in MarketingProfs by Jerry Fireman offers some good basics on how to get product coverage in...Ad-Based Free Computers to ReturnA London company plans to give away 200,000 IBM computers, provided that recipients agree to watch a video...Kanoodle Hires Sprinks ExecutivesUnder the radar yet on a 16 quarter revenues upswing, Kanoodle has brought in the big contextual guns...Monster Unveils Monster Ad PlansAnticipating its tenth year anniversary, career site Monster has announced a new brand campaign with the tagline, "Today's...Online Taxes Debate Irresolvable this Session and NextCongressional handicappers are predicting that the government won't institute a sales tax regime on e-commerce anytime soon. They...AOL Expands Personals Offering With Lavalife PartnershipFollowing its launch of dating site Love.com, AOL is expanding its personals offering through a partnership with Lavalife,...Proper Minority Marketing Needs CustomizationIt's lot of work but understanding the demographic and behavioral differences across the multiple minority demographics will lead...IPG Hastening Modem ExitInterpublic Group (IPG) decided that it wasn't bailing out of Modem Media quickly enough. Where it had announced...Kanoodle Introduces Search Flighting, Scheduling ToolKanoodle started offering AutoScheduler, a tool for pay-per-click advertisers to schedule click campaigns ahead of time or in...FCC Initiates Limp Telemarketing Enforcement, Ohio Sues for CashThe Federal Communications Commission (FCC) filed its first Do-Not-Call Registry action against a California telemarketer. The "action" consisted...NY/Microsoft Spam Suits Try to Make Hireling-Kingpin ConnectionWhen Microsoft and the New York attorney general announced they are suing a major spammer for deceptive email...Snoop Dogg Brings 'Bling' to Nokia Sugar BowlTo promote its BCS National Championship 2004 Sugar Bowl, Nokia is launching a series of interactive commercials featuring...2003 Big Turnaround Year For Online AdvertisingeMarketer's David Berkowitz spoke to New York-based Underscore Marketing President Tom Hespos who corroborates eMarketer's findings telling Berkowitz...DailyCandy.com Sells to Pittman for $3.5 MillionNY Post: Pittman Gobbles Up DailyCandy Shopping Site DailyCandy's unironic logo Media mogul Bob Pittman's (the man who presided over...Offline Retail Sales DisappointThe weekend before Christmas, traditionally one of the key periods in the retailing year, turned out to be...MSN to Create Online Post-Xmas SaleMSN hopes to take advantage of what is traditionally - representing about 10 percent of the entire year's...Can-Spam Bill to Take (What Little) EffectWired reports that the new Can-Spam bill that will come into law on January 1 will not really...Hotels.com Seeks Outside Creative HelpHotels.com, the travel e-commerce site company that has to date done the vast majority of its creative and...Kia Campaign Driven by InternetKia, the Korean budget car company, will lead its Amanti advertising launch with online media. Driving to its...Verizon to R/GA, Avenue AVerizon tapped Avenue A to do its online media and R/GA to handle creative tasks. They replace Boston-based...Online Sales Pick Up Where Offline LagsEven as offline holiday sales have started to lag, the Internet racked up its second $2 billion dollar...Acquisition Flurry of 2003 Sign of Maturing IndustryMediaPost's Kate Kaye takes a look back at 2003 merger and acquisition activity as a prelude to further...Sprechen Sie AdSense?AdSense, Google's contextual ad serving platform has been quite successful, and it's no surprise that Google rolled it...Desperately Seeking Jessica, Single Online FemaleiMediaConnections' Joe Jaffe takes us through the day in the life of Jessica, single online female, and adopter...Spock Joins Kirk on Bridge of PricelineSpock and Kirk are together again. Leonard Nimoy has signed a deal with Priceline to appear in a...Has Salon.com Got a Deal for You…NYT: Web Magazine Dangles Pay-and-Surf Incentives For $35, Salon.com will sell you not one, but two subscriptions to Salon...'The Affiliate Did It' No ExcuseAfter the New York Attorney General launched a $20 million lawsuit against alleged spammers, marketers everywhere have been...NetRatings Buys RedSheriffNetRatings will pay $12 million for a majority stake in Australia-based RedSheriff, an Internet audience measurement company. The...Internet Population Leveling OffThe number of Americans using the Internet has leveled off over the last couple of years, hovering around...Local Search to Grow QuicklyLocal search will, by itself, be responsible for about $2.5 billion in online revenues by 2008, according to...End of an Era: NYNMA Bites DustOnce the hot spot for NY dot-commers to network over open bar mixers, the New York New Media...Growth of Tween Cell Phone UsageA study commissioned by Cingular and International Communications Research found keeping in touch with friends and family the...WhenU Pop-ups Nixed by JudgeU.S. District Court Judge Deborah A. Batts, in a move contrary to recent judgments, has barred WhenU from...Keeping Search In ContextAt the SES conference in Chicago, there was a session focused purely on contextual advertising. Contextual advertising is...Strange Search Bedfellows: Lycos, Overture & YahooOK, so Lycos replaces Overture with Google after the Yahoo acquisition because it sees Overture as more of...Congress Spams Voters to Evade Blackout PeriodCongress members began spamming constituents to attempt to sign them up to candidate mailing lists - lists that...Verisign: Online Shopping Take Up 22.5 PercentTransaction services company Verisign reported that sales were up 22.5 percent over the holiday season compared to last...Study Indicates Online Shoppers Spend More Time Buying, Less ShoppingA DoubleClick study examining spending habits of online purchasers in the third quarter showed that online buyers are...E-Commerce Bonanza Comes Mostly at Offline Stores' ExpenseThe increase in online commerce is draining revenues from bricks and mortar stores, according to a Goldman, Sachs...Holiday E-Sales Fraught with DelaysHoliday online sales were sluggish - at least in the eyes of individual buyers. While sales figures went...After a Dip, Display Ads to Make ComebackWith so much attention paid to search engine marketing, one might assume the lowly display banner to be... |