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December 2003
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Pop-ups, on Way Out, Won't Be MissedThe Online Journalism Review's Mark Glaser writes that pop-ups are likely to suffer a permanent demise, based on...Google Threatened for Keyword PoliciesAlways-On reports that Jan Mackenzie, called a search-engine expert and president of The National SE-club, claims to be...Wait, So Does Can-Spam Mean More or Less Spam?The naysayers were bound to come forward en masse, and this article focuses solely on those who say...Hollywood Gets MobileWith hyper sales of cheap, color screen phones and an infrastructure that can support content downloads, the mobile...Email and Voicemail Working TogetherThinmail has brought a new twist to email and may change the face of email marketing by combining...Finalists Named in AOL Interactive ReviewAOL narrowed its choice of agencies down to three in the ongoing review for the online service's interactive...Email ID an Attempt to Save Email MarketingAs methods to insure the identity of an email sender become more sophisticated, spammers may find themselves out...VA Arrests One of Top 10 Alleged SpammersThe Virginia Attorney General, now that it's proven a populist cause, made his first indictment against two spammers...AOL on Ropes, Failing to Jump Back into RingAs online billings increase, AOL has been unable to turn its sinking ad sales operations around. CNET canvassed...FTC Pressuring Commerce Sites on Data SecurityThe Federal Trade Commission (FTC) is telling e-commerce sites that they must secure the financial data of their...DoubleClick CEO Sees Steady Ad GrowthSpeaking at the CSFB Media and Telecom conference in New York yesterday, DoubleClick CEO Kevin Ryan told attendees...McCann's Coen Sees 15 Percent Online Ad GrowthThe guru of online ad research, Universal McCann's Bob Coen, is doubtless the most widely cited source on...Offline Sales Key Factor in Setting Search BidsKevin Lee points out that one of the key pieces of data in determining how much a click...Wireless Gaming Growing QuicklyWireless gaming is ready to hit the masses, but there's still a lot to be done to consolidate...Text Messaging Gains Ad ConvertsBig advertisers are looking to spend money on mobile phone text messaging advertising. Coke and P&G are both...Radio Demos Start Eroding in Face of Online PickupRadio stations and networks are losing young listeners, reports Research Director Inc., posing a threat to long-term listenership...Retailers Extend Breadth OnlineSome merchants are extending their selection beyond what's available in stores through a variety of online tools from,...Daimler-Chrysler Awards Account to Incumbent, OrganicDaimler-Chrysler decided to keep their incumbent agency Organic, despite a long, arduous review in which it had to...Study: Customer Service Emails StinkThe Nielsen Norman Group found that many, if not most, companies send customer service and transaction confirmation messages...Overstock Drops Claria CaseWhen Overstock.com told Claria (then Gator Corporation) to stop showing alternative offers to members of Clairia's ad network,...Crispin Porter to Seed Internal Online Creative Capability with Goodby StealOne of the hottest creative shops hired one of the hotter online creative directors to seed development of...Groxis Grocks Google GarbageCan a new sorting method of search results weed out the "garbage" results? For some searchers it can....British Twins Test Online vs. Offline Xmas ShoppingA British ecommerce trade organization conducted an unscientific study, pitting two Christmas shopping twins against one another: one...Sales Promotion Budgets Eyed OnlinePromo Magazine reviewed issues in planning and creative when tying retail promotion with branding objectives. For publishers that...Interactive Creative Yields Better ResultsAs confirmation of what all in the online industry already know, a new report finds interactive ads do,...Newspapers Use Web to Explore Year of the NicheNewspapers are focusing on new products to keep growing. Targeted web content that appeals to youth and niche...DoubleClick Stock Up Following UpgradeFollowing an upgrade by brokerage firm U.S. Bancorp Piper Jaffray, DoubleClick stock rose a bit in pre-market today....Ad Recovery Predictions OptimisticForecasting the advertising market maybe as difficult as predicting the weather. While the major forecasters are bullish...Online Brand Awareness Measurement Gets SpotlightRecent announcements from a Dynamic Logic partnership with Eyeblaster and a change in the way InsightExpress recruits for...Go Toast Bought by Atlas DMTThe banner ad server company Atlas DMT, an aQuantive division, bought Go Toast, the increasingly popular search term...Saddam Delivers Death Knell to NewspapersPoynter Online's Steve Outing comments on how Saddam's capture early Sunday morning is another death knell for the...Liquor Advertisers Party With Cable, Completely Miss TargetPerhaps liquor companies haven't heard that television viewership is declining as they are still bathing in the excitement...Donald Duck's Mobile Efforts Get an Online HomeWalt Disney Internet Group announced the birth of Disneymobile.com, a site providing information on Disney Mobile content offerings...Kia Mounts One of Year's of Top Three Dumbest PR EffortsPress Release: Kia Motors Wraps Successful National Campaign to Rethink How Boomers are Defined There are so many contenders...Media Buyers Wrong on ConsumerMediaPost conducted a study with InsightExpress that showed that media planners' perceptions of consumer media viewing preferences are...Kraft Involves Moms with Halloween TreatsThis past Halloween, Mom's were treated to an information packed Unicast interstitial as they navigated through MSN. The...Local Search the Next Big ThingThe next logical step for search engine marketing is said to be local search. With 10 million small...Federal Judge Loses Mind, Allows D Squared to Serve Messenger Pop-upsIn unfortunate news today, a federal judge lapsed into allowing Messenger pop-up spammer D Squared to continue abusing...Patents Impeding Online InnovationEcommerce Times takes a survey look at how intellectual property protection - often in the form of patents...Search Engine Optimization Tactics ListedTim Richardson continued his two-part series on bettering search engine listings with search engine optimization. He adds another...Yahoo's PayDirect Goes InternationalWhile an article by Ecommerce Times frames Yahoo's PayDirect expansion into international money transfer as a conflict with...Advertising.com Sees December Search Conversions SkyrocketAlthough the report is intentionally vague so as to protect its participants' identities, Advertising.com released what appears to...Delaware: Unflattering Picture of Ecommerce EnemyDelaware's Senator, and former governor, Tom Carper is a friend of commerce, so long as it happens off...Ultimate E-commerce Dashboard Still not OmniscientJim Sterne is the ghost of Christmas present, showing marketing managers responsible for driving traffic how miserable their...AOL Taps Three Online FinalistsAOL narrowed its list to four finalists for its "$55-$60 million" interactive account. ModemMedia, AtmosphereBBDO, iDeutsch and Digitas...Interview: AOL's Don Logan Reviews First YearAd Age interviews Time Warner Media and Communications Group Chairman Don Logan who claims AOL is not...Bristol-Meyers Squibb's CMO Dixon InterviewedMarketingProf's Roy Young interviews Wendy Dixon, Bristol-Meyers Squibb's chief marketer, who may personify the wrenching trend in pharmaceuticals...PETA: Santa Can't Come this YearAs if kids don't have enough to worry about, People for the Ethical Treatment of Animals (PETA) updated...Consumers Have Positive Attitude on Product PlacementTwo recent studies are shedding light on consumer's perceptions of product placement. The first, from Mediaedge:cia's MediaLab, found... |