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December 2003
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BMW Dives into AdvergamingBMW dived deeply into advergaming, releasing a 3-D video game that tries to replicate the experience of mountain...Charmin 'Wins' Opportunity to Blow Budget on Superbowl SpotIn a strange internal contest reported here earlier, Procter & Gamble chose a spot by its Charmin toilet...Car Buying Online Great for Research, Still Same Old Creepy SalespeoplePamela Parker is buying a car, and the process of researching and choosing a model and dealer showed...Online Ads Present, but Low on Campaign Priority ListTelevision still trumps the Internet when it comes to political campaign advertising, but candidates can no longer ignore...IAB Shifts Chair, BoardThe Internet Advertising Bureau (IAB) named Steve Wadsworth, president of Walt Disney Interactive Group, chairman of its board....Keyword Trick Turns Bush into 'Miserable Failure'In an interesting example of how Google's algorithm can be exploited, a team of webmasters chose to anchor...Agencies and Brands Partner with PortalsPortals like MSN and Yahoo are winning ad dollars with custom marketing solutions. These portals are pitching their...Bacon's, Media Map Merger is Good News for Online PRBacon's Information, Inc. acquired MediaMap, bringing together two providers of media databases and other tools for PR practitioners....Small Portion of Bloggers Motivated by MoneyOnly 13 percent of bloggers run ads on their blogs; 9 percent of bloggers have been approached by...Spammed and Spammers Agree: Can-Spam Will Fail on EnforcementIn what hardly seems a coincidence, DM News reports both that Gartner predicts the Can-Spam Act will fail...Study Says Revolving Ad Positions Increases EffectivenessA new study from the Usability Company and Eyetracker has just made the stunning finding that viewers get...Supreme Court Justice: Tech Cases Need Generalists TooLeft-leaning Supreme Court Justice Stephen Breyer told the American Bar Association that tension continues to grow between the...Networks to Lure Viewers with Interactivity…AgainThe image of the couch potato may go the way of the videocassette and vinyl, if network executives...J. Crew Site Revenues TumbleJ. Crew's web revenues dropped almost in half in the third quarter. The reduction was in line with...Married Men Profiled in Demo SurveyJoseph Jaffe moves on to young married men in his long-running survey of the online habits of different...Newspapers Size Up Competition, Forget InternetIn a shocking display of ignorance, newspaper executives at the nation's top 12 dailies indicated their biggest threats...Online Media Coming to Dominate IT MarketingTech firms, already pumping two of every five marketing dollars into some form of online marketing activity, will...Holiday Shopping Online in OregonPowell's Books' website accounts for more than one third of the company's sales, which is astronomically high compared...Hire Santa as Your Marketing VPSanta knows his customers, we don't mind him invading our privacy, he's very generous, his brand is consistent...New App Blocks Paid Placement, Strips HTMLInternMute's new product, AdSubtract Pro, acts as a proxy server, stripping out paid placement ads, re-formatting the search...Ebooks Gain MomentumFrom July through September, publishers sold about two thirds more ebooks than they did in the same period...Congress Strips Can-Spam of Subject Line Labeling RequirementThe House and Senate conference had their Can-Spam Act adaptations accepted by the House of Representatives yesterday, including...Circle K Site Refocuses on Local StoreAs companies like Dynamic Logic and Eyeblaster continue to try to develop measurement technologies to determine online-advertising-to-offline-sales rates,...ChannelScope to Track Online Ads' Offline SalesAvenue A says that its new ChannelScope service can measure offline results of online advertising by linking ad...Ad Agency Salaries Still Not RisingThe annual Ad Age Salary Survey is out and after three years of limping through the recession, the...Big Holiday Surprise: Predictions Were RightIn an unusual confluence of agreement, early holiday season e-commerce predictions are matching quite well with retailer reports...Newspapers Take Classified Model to Social NetworksNewspaper giants Kight Ridder and The Washington Post have invested in Tribe.net, a social network that connects like-minded...Eyeblaster to Test Brand MetricsWhen DoubleClick launched its Motif rich media solution earlier this year, established rich media providers said they would...Pop-up Surveyer Shunning Pop-upsOnline market research firm InsightExpress, in acknowledgement of viewer disdain of pop-ups, shifted its method of recruiting survey...Cigar Ad Shows Toothpicks and Breast Implants Don't MixSomehow this web-only viral ad campaign for for Hamlet Cigars tries to combine toothpicks, breast implants and...D-Squared Takes on the FTCD-Squared is going to court against the FTC to fight the regulatory body's decision which forced D-Squared to...Coke (Sort of) Copies Pepsi Music IdeaBecause someone at Coke would get fired if they ever let Pepsi do anything that wasn't immediately copied,...Playboy Profits from OnlineWhile Playboy the magazine is the brand's hub, Playboy.com is the major driver of Playboy's business and growth....Coming Soon: Celebrity Endorsement SurvivorBrands are starting to tell their A-list celebrity spokespeople, "This ad's not big enough for the both of...Google Sniping Inappropriate, UngratefulGoogle's recent re-index, now infamously dubbed "Florida," has many webmasters in a tizzy. Most of the howls of...EU Hops up and down on Spam ComplianceThe European Union castigated half of its countries, warning them that they were failing to comply with mandatory...Yahoo Proposes Public Key Encryption Email ID SystemWith a clever use of public key encryptions, Yahoo is forwarding a potential solution to the unknown sender...Patent Head Steps DownDirector of the U.S. Patent and Trademark Office James Rogan will step down. His two-year tenure marked a...Chrysler Fires ArnellIn covering the story a couple weeks ago, when Chrysler admitted that its Celine Dion strategy has been...Amazon.com Pre-announces Changes in Affiliate ProgramsIn its December affiliate newsletter, Amazon.com gave a preview of what's going to change next quarter in its...Expedia, US Airways Break LinksExpedia nearly doubled the booking fees for US Airways over Thanksgiving, so US Airways is taking its flights...Free to Fee in 10 (Not so Easy) StepsVin Crosbie recaps tips for introducing fees to previously-free online content provided by Donn Friedman, assistant managing editor...Internet Ad Revenues Up Five PercentThe IAB has released its ad spending figures for Q3 from PricewaterhouseCoopers which show a five percent increase...Bigger Ads Aren't Always BetterOver and over we hear bigger is better. Bigger tires, bigger burgers, bigger screens and bigger units (yes,...Automakers: Go Where the Prospect IsHonda, Toyota have decided to try interactive, Internet-only ad campaigns, taking advantage of MSN's network. AutoWeek reports. Martina...Too Much Sex Doesn't SellTeens may not be influenced by overtly sexy ads - or at least not enough to make the...Testing Web Copy Improves ResultsTraditional direct mail companies wouldn't dream of sending out a large mailing without first testing the copy and...Silverpop Hosts Webinar Monday to Explain Anti-Spam Law NuancesConfused at how the new federal anti-spam legislation may affect your company? Email marketing firm Silverpop is hosting...Arrogance Reinfects IndustryJoseph Jaffe is detecting a gradual, but pervasive, return of the fin de siecle arrogance witnessed just before... |