MediaPost conducted a study with InsightExpress that showed that media planners' perceptions of consumer media viewing preferences are out of whack with what the consumers themselves feel. After interviewing hundreds of planners and buyers, InsightExpress found that the media professionals...
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This past Halloween, Mom's were treated to an information packed Unicast interstitial as they navigated through MSN. The full-page unit had a short, engaging intro followed by a full-screen image filled with alternative menus for interesting Halloween treats. Perfectly timed...
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The next logical step for search engine marketing is said to be local search. With 10 million small businesses spending $22 billion per year on advertising it's a market ripe for search engines to tap. Search engines are wisely getting...
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In unfortunate news today, a federal judge lapsed into allowing Messenger pop-up spammer D Squared to continue abusing Microsoft's Messenger service to deliver pop ads promoting its software that block pop-ups. If anything would justify an advertiser completely avoiding the...
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Ecommerce Times takes a survey look at how intellectual property protection - often in the form of patents - is causing consternation among companies that would like to introduce new innovations to the market. Ecommerce Times reports....
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Tim Richardson continued his two-part series on bettering search engine listings with search engine optimization. He adds another five tactics to his list, concentrating on cultivating relevant and numerous links on other sites. Ecommerce Times reports....
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While an article by Ecommerce Times frames Yahoo's PayDirect expansion into international money transfer as a conflict with Paypal, Olivier Travers comments that it's more directly competitive with Western Union's services....
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Although the report is intentionally vague so as to protect its participants' identities, Advertising.com released what appears to be good news. Conversion rates for paid search listings were compiled for three "major retail advertisers" during the 10 weeks leading up...
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