Some merchants are extending their selection beyond what's available in stores through a variety of online tools from, simple e-commerce to clickable catalogs and on-demand software CD burning. Some of these strategies lead to a reliance on partnerships and outsourcing...
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Daimler-Chrysler decided to keep their incumbent agency Organic, despite a long, arduous review in which it had to beat out sibling agency Critical Mass. Client spending rocketed back up this year, with Daimler-Chrysler spending at a rate of about $15...
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The Nielsen Norman Group found that many, if not most, companies send customer service and transaction confirmation messages so clumsily that they get ignored by recipients, many of whom mistake them for spam messages. Customer service programs often use obscure...
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When Overstock.com told Claria (then Gator Corporation) to stop showing alternative offers to members of Clairia's ad network, Claria told the Internet retailer to take a long walk off a short pier. Now a judge has accepted Overstock's motion to...
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One of the hottest creative shops hired one of the hotter online creative directors to seed development of better interactive capabilities. Crispin Porter & Bogusky hired former Goodby, Silvertsein & Partners art director Jeff Benjamin to start a group out...
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Can a new sorting method of search results weed out the "garbage" results? For some searchers it can. A new front end sorter for search engine results, Groxis, launches officially today. The front end categorizes results for searchers, which can...
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A British ecommerce trade organization conducted an unscientific study, pitting two Christmas shopping twins against one another: one using the Internet and the other tippling out to High Street to do her shopping the old fashioned way. Not surprisingly, the...
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Promo Magazine reviewed issues in planning and creative when tying retail promotion with branding objectives. For publishers that look to promotional budgets for increasing web sales and for marketers who are thinking about using the web for promotional activities, the...
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As confirmation of what all in the online industry already know, a new report finds interactive ads do, in fact, perform better that non-interactive ads. Dynamic Logic's MarketNorms report reported all areas from brand awareness to brand favorability to purchase...
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Newspapers are focusing on new products to keep growing. Targeted web content that appeals to youth and niche advertising products for retailers are proving key. This, of course, doesn't prevent print products from coming out around proven audience-getters online. It's...
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Following an upgrade by brokerage firm U.S. Bancorp Piper Jaffray, DoubleClick stock rose a bit in pre-market today. U.S. Bancorp raised DoubleClick's target price from $13 to $15 and upped its estimate for 2004 earnings from 24 cents a share...
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Forecasting the advertising market maybe as difficult as predicting the weather. While the major forecasters are bullish on the ad market recovery in 2004, Stefano Hatfield, columnist at the MediaGuardian, thinks we may be too optimistic....
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Recent announcements from a Dynamic Logic partnership with Eyeblaster and a change in the way InsightExpress recruits for brand surveys have, again, brought attention to online brand measurement. ClickZ's Nate Elliot provides an overview of what can be measured, the...
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The banner ad server company Atlas DMT, an aQuantive division, bought Go Toast, the increasingly popular search term bid management and optimization tool. The price and terms were not disclosed, but Go Toast was profitable and had made about $3...
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Poynter Online's Steve Outing comments on how Saddam's capture early Sunday morning is another death knell for the printed newspaper and how publishers need to begin thinking of themselves as news "companies" rather than "papers." As Sunday editions were delivered...
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Perhaps liquor companies haven't heard that television viewership is declining as they are still bathing in the excitement of seeing themselves on TV. And their agencies seem to be in the same tub. Perhaps they still haven't heard of the...
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Walt Disney Internet Group announced the birth of Disneymobile.com, a site providing information on Disney Mobile content offerings and purchases as well as product demonstrations. The idea behind Disneymobile.com is to introduce existing customers to this new form of Disney...
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Press Release: Kia Motors Wraps Successful National Campaign to Rethink How Boomers are Defined
There are so many contenders for dumbest PR campaign of the year, but Kia Motors' has to be in the top three. As part of the Forever...
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