Speaking at the CSFB Media and Telecom conference in New York yesterday, DoubleClick CEO Kevin Ryan told attendees to expect steady growth in online advertising rather than a quick return to the explosive growth experience in 1999 and 2000. AdWeek...
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The guru of online ad research, Universal McCann's Bob Coen, is doubtless the most widely cited source on ad spending across sectors. He does tend to underestimate the online sector (for example, he bases his direct mail estimates flatly on...
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Kevin Lee points out that one of the key pieces of data in determining how much a click is worth to a search engine advertiser is how many offline sales will result. As this is often difficult and sometimes impossible...
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Wireless gaming is ready to hit the masses, but there's still a lot to be done to consolidate the industry. IDC and Strategy Analytics report. Martina Zavagno comments....
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Big advertisers are looking to spend money on mobile phone text messaging advertising. Coke and P&G are both testing programs right now, and Forrester Research - going a fair distance out on a limb - predicts that the industry will...
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Radio stations and networks are losing young listeners, reports Research Director Inc., posing a threat to long-term listenership prospects and indicating that, like network television, the medium may be experiencing a rut in programming at just the wrong time. The...
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