Bigger Ads Aren't Always Better

Over and over we hear bigger is better. Bigger tires, bigger burgers, bigger screens and bigger units (yes, ad units). Online ad sizes have crept up over the years from the tiny 88 X 31 buttons to a monstrous page... continue reading »

Automakers: Go Where the Prospect Is

Honda, Toyota have decided to try interactive, Internet-only ad campaigns, taking advantage of MSN's network. AutoWeek reports. Martina Zavagno comments.... continue reading »

Too Much Sex Doesn't Sell

Teens may not be influenced by overtly sexy ads - or at least not enough to make the uproar worth it. Abercrombie & Fitch had a significant drop in November sales after the release of their holiday catalogue featuring naked... continue reading »

Testing Web Copy Improves Results

Traditional direct mail companies wouldn't dream of sending out a large mailing without first testing the copy and layout of the piece. But many web marketers craft expensive web marketing campaigns and never test, which is akin to gambling marketing... continue reading »

Silverpop Hosts Webinar Monday to Explain Anti-Spam Law Nuances

Confused at how the new federal anti-spam legislation may affect your company? Email marketing firm Silverpop is hosting a free webinar next Tuesday, December 16th, at 2pm EST, to explain details and offer advice as to how to stay on... continue reading »

Arrogance Reinfects Industry

Joseph Jaffe is detecting a gradual, but pervasive, return of the fin de siecle arrogance witnessed just before the last great online bubble popping. Which isn't entirely a bad thing, as he points out it can also lead to confidence,... continue reading »

Looksmart to Ax Half of Staff

Looksmart, the troubled search engine that lost its major account weeks ago when Microsoft dropped out as a distributor, will cut about half of its staff. It will also close its U.K. offices and renegotiate its leases over the next... continue reading »

Pop-ups, on Way Out, Won't Be Missed

The Online Journalism Review's Mark Glaser writes that pop-ups are likely to suffer a permanent demise, based on the simultaneous blows given by Microsoft's impending pop-up blocking browser release and the growing realization among web publishers that pop-ups may provide... continue reading »

Google Threatened for Keyword Policies

Always-On reports that Jan Mackenzie, called a search-engine expert and president of The National SE-club, claims to be preparing a class action suit against Google for having denied its AdWords customers the use of trademarked and untrademarked keywords. Mackenzie reportedly... continue reading »

Wait, So Does Can-Spam Mean More or Less Spam?

The naysayers were bound to come forward en masse, and this article focuses solely on those who say the Can-Spam act will actually lead to more spam. So who's to gain? Spam filter sellers are salivating. Critics of the bill... continue reading »

Hollywood Gets Mobile

With hyper sales of cheap, color screen phones and an infrastructure that can support content downloads, the mobile entertainment business is growing beyond ringtones, song clips, and simple games. Traditional media and entertainment companies are looking at wireless as the... continue reading »

Email and Voicemail Working Together

Thinmail has brought a new twist to email and may change the face of email marketing by combining email with voicemail. Paul Gilster, a writer for the Raleigh News & Observer, describes this technology and some potential workforce management uses,... continue reading »