Ebooks Gain Momentum

From July through September, publishers sold about two thirds more ebooks than they did in the same period last year. As the average price came down, those sales amounted to about only another third of revenue on top of what... continue reading »

Congress Strips Can-Spam of Subject Line Labeling Requirement

The House and Senate conference had their Can-Spam Act adaptations accepted by the House of Representatives yesterday, including a measure that made subject line labeling necessary only when involving adult content. Previously, all commercial email was to be labeled in... continue reading »

Circle K Site Refocuses on Local Store

As companies like Dynamic Logic and Eyeblaster continue to try to develop measurement technologies to determine online-advertising-to-offline-sales rates, companies with widespread bricks and mortar retail locations are exploring the art of driving offline traffic through their sites. Circle K just... continue reading »

ChannelScope to Track Online Ads' Offline Sales

Avenue A says that its new ChannelScope service can measure offline results of online advertising by linking ad server cookies to client consumer databases. Using the technology - still largely under wraps - for two clients, the firm claims that... continue reading »

Ad Agency Salaries Still Not Rising

The annual Ad Age Salary Survey is out and after three years of limping through the recession, the industry that has become the leading indicator of an economic downturn and a trailing indicator of its return still needs more time... continue reading »

Big Holiday Surprise: Predictions Were Right

In an unusual confluence of agreement, early holiday season e-commerce predictions are matching quite well with retailer reports of actual sales, which in turn are squaring nicely with web measures and reports from analytics companies. Predictions of business increases of... continue reading »

Newspapers Take Classified Model to Social Networks

Newspaper giants Kight Ridder and The Washington Post have invested in Tribe.net, a social network that connects like-minded people together. Kight Ridder hopes Tribe.net will shore up its traditional classified advertising model for a new generation of readers by tying... continue reading »

Eyeblaster to Test Brand Metrics

When DoubleClick launched its Motif rich media solution earlier this year, established rich media providers said they would win the competition by continuing to provide superior service and customized support that advertisers crave. Today, Eyeblaster went a step farther, announcing... continue reading »

Pop-up Surveyer Shunning Pop-ups

Online market research firm InsightExpress, in acknowledgement of viewer disdain of pop-ups, shifted its method of recruiting survey participants from pop-ups to on-page rich media units. The unit is called AdInvite, which can take on any rich media form and... continue reading »

Cigar Ad Shows Toothpicks and Breast Implants Don't Mix

Somehow this web-only viral ad campaign for for Hamlet Cigars tries to combine toothpicks, breast implants and the post-coital cigar. Oddly, it works. Steve Hall comments.... continue reading »