In an interesting example of how Google's algorithm can be exploited, a team of webmasters chose to anchor links to President George Bush's bio with the term "miserable failure," giving his bio a top ranking in Google. Google's algorithm is...
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Portals like MSN and Yahoo are winning ad dollars with custom marketing solutions. These portals are pitching their ideas directly to the clients and involving their agencies to create unique branding experiences. Now that large marketers are using the Internet...
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Bacon's Information, Inc. acquired MediaMap, bringing together two providers of media databases and other tools for PR practitioners. Testing these types of services two years ago, both Bacon's and MediaMap were standouts. Since then, services providing direct contact with editors...
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Only 13 percent of bloggers run ads on their blogs; 9 percent of bloggers have been approached by companies to blog about their products; and 7 percent of bloggers blog for money. These are among the findings of a survey...
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