Google is being proactive and asking a court in San Jose to rule on what protections are afforded trademark holders. Apparently, there is one highly zealous trademark holder, American Blind & Wallpaper Factory, who wanted Google to apply fairly broad...
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Bluejacking is the process of sending random messages to any Bluetooth enabled phones within 10m meters of your location, the application of which can be both amusing and scary. In this piece Mike Butcher does a good job of demonstrating...
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Doubleclick's Q3 quarterly report on email trends states email delivery rates have increased 1.7 percent to 88.2 percent, and open rates stayed level at 37.1 percent. Clickthrough rates rose from 8.2 percent to 9.2 percent. Doubleclick claims the increase is...
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E-commerce Times published a review and guide for how to find reliable web hosting firm that won't cause ecommerce embarrassments later. The needs vary immensely from small firms - often looking for web design help - to the larger companies...
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While ecommerce businesses logged great gains in the post-Thanksgiving day Black Friday, some sites experienced serious delays and other types of problems. Wal-Mart ranked last in Gomez's study, taking on average 54 seconds to register a transaction. E-commerce Times reports....
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BMW dived deeply into advergaming, releasing a 3-D video game that tries to replicate the experience of mountain biking, snowboarding, kayaking and driving the X3. IAR reports....
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In a strange internal contest reported here earlier, Procter & Gamble chose a spot by its Charmin toilet paper brand to run in the Superbowl. The parent company will not supplement the brand's media budget, but will rather make the...
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Pamela Parker is buying a car, and the process of researching and choosing a model and dealer showed her some things about car marketing and lead generation. One lesson learned: most online dealership contact opportunities lead to the same cheesy...
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