Email Address Books Increasingly Important Target

With AOL and MSN using subscribers' address books as a major indicator of whether or not an incoming email is spam, marketers are having to adjust their strategies in order to avoid filters. On a technical level, they are increasingly... continue reading »

AOL Addresses Agency Relations Concerns

In his OnlineSpin column, Tom Hespos offers some insight into the industry's reaction to AOL's decision to eliminate its director of agency relations position. MediaPost reports. Steve Hall posts.... continue reading »

Small Biz Gets Fat at the Edges

With the proper, and not necessarily expensive, use of search and other online marketing tools, techniques and channels, almost any business, from tiny mom & pop stores on the corner of Main Street, to small and medium sized manufacturers, distributors... continue reading »

Flash Interaction Measurement Hits Primetime

It seems everyone is now offering a tool that can measure user interaction with rich media and the impact that has on brand perception. This article examines the importance of the metric and the industry's perception of that metric with... continue reading »

Etailers Ambivalent on Coupon Sharing

Email coupons are one way to get online customers to return. But shoppers are forwarding these email savings on to their friends and family. Some etailers like the viral impact, but others don't want to turn coupons into an "Internet... continue reading »

Jacko, Martha Show Importance of Web PR

Since PR is an integral part of effective marketing, marketers need to take note of the issues broached in this article. Too often company websites are just brochure-ware with a few press releases attached. Marketers should make better use of... continue reading »

Some Drug Ad Regs May Relax

Asked for advice by the Food and Drug Administration, the Federal Trade Commission told it that it should relax drug advertising restrictions. Currently, print advertising regulations require lengthy and tedious disclosures, where only a brief summary is required in television... continue reading »

Land's End Tops List of Customer-Focused Online Retailers

A recent Future Now study, the 2003 Study for Customer Focused Excellence, used a panel of "mystery shoppers" to determine Land's End to be tops in meeting customers' needs. The study measured web retailers on 42 data points, from product... continue reading »

Verizon Partners With FindWhat for Infrastructure

The current version of Superpages advertising barely allows for advertising changes and reporting is non-existent. But it looks like Verizon woke up and has inked a deal with FindWhat - similar to the one they did with Lycos, which licensed... continue reading »