A new study shows that even more voters will use the Internet for candidate decisions in 2004. About half did in the last elections, strangely split by gender, where only about two in five women used the Internet for political...
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Ad Age profiled Dave Morgan, co-founder of RealMedia and current boss of Tacoda, an online audience targeting and management system firm. The story goes into some depth as to Tacoda's offerings and how they differ from the customer relationship management...
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TRUSTe, a company that sells certification to commerce sites worried that people are concerned about online sales security, released a report indicating that online buyers are still very concerned about online sales security. Interestingly, of the three main reasons users...
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ClickZ's Paul Soltoff isn't quite writing off renting email lists, but he has a pretty strict set of criteria that lists must meet in order for him to consider buying in. With scams, misrepresentations and a widespread culture of say-whatever-it-takes,...
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Sean Carton writes that site managers should not give the final word to the usability ayatollahs. He argues that online browsing is more than a mere utilitarian experience, and should reconcile usability with design. Usability by itself is not a...
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With a three ring circus including a ringmaster taming wild animals on a TV screen and a knife thrower hurling knives at a woman on a TV screen, Philips has launched the twenty first century's version of HBO's Carnivale. Ad...
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Busta Rhymes is caught with his pants down in this soon to be launched commercial for Virgin Mobile, pre-released online. Steve Hall comments....
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Nielsen announced the development of a new service that will measure television product placement. While Nielsen is quiet on the details, it was made known that the service will detect product placement within shows, determine foreground or background placement, use...
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ABC has entered an agreement with media agency MindShare to develop and produce television shows. ABC will distribute and MindShare clients will support the show. The two will share development costs. With product placement ramping up, this deal will further...
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Wanadoo, Web.de and Libero.it have joined forces to launch a new ad network across six European countries. The objective is to help advertisers planning online campaigns. Martina Zavagno posts....
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MarketingProfs published a piece on the importance of error messages on sites. Proper messages, providing some help and a warm, human voice can keep people on the site. Mechanical messages that are unhelpful, technical or excitist could not only dislodge...
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In round one, the company formerly known as Gator forced PC Pitstop to cease referring to Gator's software as "spyware." Time has yet to heal PC Pitstop's wounds. It relaunched its Gator Information Center with claims that you're unlikely to...
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Brands need to understand how young adults respond to celebrities before engaging famous people for product and event endorsements. For celebrity endorsements to work effectively, brands need to look at what young adults want from their celebrity experience. How Gen...
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CNET reports that a new, slimmed-down version of AOL, code-named Tahiti, will allow users to prevent spyware programs from installing. The story takes pains to distinguish between the reviled spyware other types of tracking software that users sometimes allow on...
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eCommerce Times handicaps the current and future winners and losers in the online travel business. It predicts some key factors will be comprehensiveness of listings, new search and itinerary creation software and the degree to which they can attract corporate...
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