ClickZ published a review of this year's e-commerce trends in light of the holiday season, including the higher proportion of women shoppers and a fleshing out of additional categories, like health and beauty products. CNET also points out that more...
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While e-Commerce Times's redux of teen marketing online suffers from the same ailment that most others do - namely, using the faddish language and high-expectations associated with teens instead of solidly-backed conclusions based on data - it does bring...
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UbiSoft, a game publisher, is betting that longer TV ads will capture the short attention span of teens. The two-minute, long-form ad aims to make viewers uncertain whether they are watching an ad or a different show. Online advertisers have...
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NetPlusMarketing's Michael Comins points out that a great deal of search marketing winds up attracting the people who would have wound up on the marketer's site in the first place. That, plus affiliate issues and search marketing (SEM) firms that...
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Both in The Netherlands and in Spain, the the postal services go online to promote services on the web. We talked to Redurban, the Dutch agency that developed the viral buzz online for TPG Post. Redurban even used the postal...
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Joseph Jaffe continues his excellent series of reviewing the different web demographics, explaining this time the behaviors and motivations behind "Bob the Boomer," a retiree who's a bit more geeked out than one might have supposed. iMedia reports....
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Steve Outing outlined different approaches to implementing site registration on newspaper sites, providing guidance as to the type and how much content should be free versus paid, and how much personal information the site should require for registration. Editor and...
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Well, looks like you'll have to wait for the next spam to arrive in your mailbox, if you are looking to buy discount drugs from an online vendor. Google has joined Overture in implementing a validation and third party screening...
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Apple Computer learned that viral marketing works both ways. After many iPod MP3 player owners were treated shabbily when their rechargeable batteries died, two brothers created a video and site about their own experience. Initially refused a battery replacement, they...
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Minnesota doofus and entertainer Sean Tillman, a.k.a. Har Mar Superstar, is featured in a new set of ads for Scottish Vladivar vodka. Steve Hall comments....
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It's not the first suit brought by a state against spammers, and it's not a prosecution of the new federal law, yet this recent Texas legal action against 15 alleged spammers - the first since its state law came into...
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Acclaim is advertising its new carnage-laden video game with outdoor advertising that seeps fake blood. Aligning the campaign to the company's marketing strategy, Acclaim Communications Manager Shaun White said, "The concept of 'Bloodvertising' ties in with our marketing strategy and...
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comScore reports online spending for the day after Thanksgiving rose 36 percent from $145 million in 2002 to $200 million in 2003. For the entire Thanksgiving week, sales were $1.2 billion, up 31 percent over last year's $895 million, roughly...
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While some valuable groups of men and women seem to be leaking from the television audience, children between the ages of two and eleven are drooling in front of the tube in droves, according to a study by Magna Global...
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Online media consumption in Europe is growing (now greater than magazines), but online media spend is still a disproportionately small fraction of total ad spend. European marketers need to adjust their media budgets and increase the online part, if they...
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In Danny Sullivan's latest article on the "Florida update" of Google's algorithm, he highlights a tool - Scroogle - (the results of which are not perfect) that highlights the impact of the new search algorithm on specific searches. If you...
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